Up-to-Date Guide to Chinese Social Media Image Sizes: Weibo
July 23, 2015 |
Sina Weibo is a Chinese microblogging website. It is a hybrid between Facebook and Twitter, and is on of the most widely used social networking platforms in China. Brands are able to set up Weibo accounts in order to engage with their fans and followers, and to distribute brand relevant content. Here we take a look at image sizes specifically for distribution on Weibo. ATTN: Weibo recently introduced a rule prohibiting the use of QR codes cross-promoting wechat accounts or websites.

Profile Picture – 200 x 200 (Displays 100 x 100)

image Cropped as a circle, so be careful of cropping on text or logos. Displays throughout the site as 100x100, 50x50, 30x30 Image Guidelines Square Image – recommended 200 x 200 pixels. Minimum 100 x 100 pixels. JPG, GIF, or PNG.

Cover Image – 920 x 300

image Custom cover images are only available as a paid feature or for official accounts. Keep in mind that the profile picture, account name, bio, Follow button and Message button all display over the center of the cover image. Image Guidelines Recommended 920 x 300 pixels. Maximum file size of 5MB. JPG, GIF, or PNG.

Background Image – 1600 x 900

image Background images can be tiled or locked, aligned at the right left or center over a custom background color. The posts and sidebar scroll over the background image at a width of 920 pixels.  When including additional info/text in the background margins, keep it close to the center stream to account for smaller screen sizes. Image Guidelines Recommended 1600 x 900 pixels. Maximum file size of 5MB. JPG, GIF, or PNG.

Banner Image – 560 x 260

image Your official account can feature up to 4 banner images promoting posts, campaigns, contests, or outside web links. Make sure that any important text aligns above the slide indicator dots along the bottom of the banners. Image Guidelines Maximum file size of 5MB. JPG, GIF, or PNG.

Instream Images –

Up to 9 images of any dimensions under 5MB can be uploaded to a single post, and may be accompanied by a video. Posts with a single image have a preview thumbnail that resizes the image at its original proportions so the largest dimension is 120 px. image   Posts with multiple images have uniform square-shaped preview thumbnails. These can be used to compose a single large image. image   At full view, images display at a width of 440 pixels by any length so contest posters or infographics are often very long to include large blocks of text. A width of 570 pixels is recommended for contest posters to accommodate the larger display width on the dedicated contest page. image Image Guidelines Maximum file size of 5MB. JPG, GIF, or PNG.

Contest Preview – 640 x 640

image The square-shaped contest preview displays at 288 x 288 pixels in the sidebar of the account’s main blog page and full size at 640 x 640 pixels on the dedicated contest page. This image can be uploaded independently of the long form contest poster. image Image Guidelines Square Image – 640 x 640 pixels. Maximum file size of 5MB. JPG, GIF, or PNG.

Prize Picture – 200 x 200 (Displays 92 x 92)

image Photos of prizes can be featured on the contest page. Weibo limits the total value of a single contest’s prizes to 5000RMB. Image Guidelines Square Image – recommended 200 x 200 pixels. Minimum 120 x 120 pixels. JPG, GIF, or PNG.

Contest Poster – 570 x ANY

image Contest posters display at a width of 570 pixels by any length and are often very long to include information on contest duration, prizes, rules and restrictions. Image Guidelines Square Image – recommended 200 x 200 pixels. Minimum 120 x 120 pixels. JPG, GIF, or PNG.

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