If only 10% of your WeChat followers read each article you are still probably doing better than you think. Both WeChat & Weibo have reached maturity making them a real challenge for marketing teams all over China, but the data clearly shows there are ways you can win. We analysed 20 million data points to… Keep reading…
WeChat’s Time Capsule launch has failed. That’s what my instincts were telling me. I had seen less and less of the tell-tale blue circle throughout my contacts. So I had 10 different volunteers document how many time capsules they saw per week. In the 14 days we captured usage declined by 34%. Weekends saw increased… Keep reading…
Brands are demanding more data and China insights from their agencies. They don’t want to wait for a weekly or monthly update; they want to be able to check progress whenever they wish. Even if they can’t read Chinese, they still want to feel connected to their brand presence in China. Some agencies would rather… Keep reading…
At KAWO we often hear about the difficulties brands and agencies have finding people to manage their social media. To understand this challenge better, it’s important to get to know social media executives in China. A good place to start is a new report released by four major players in Chinese social media (运营研究社，人人秀，新媒体管家，上线了). In… Keep reading…
Change is necessary but can be painful. We believe, in the future, all marketing teams in China will be using solutions (like KAWO) to streamline their work. Whenever your team starts using new software there will be a period of pain before you reach the new, better way of working. Of course, the alternative to… Keep reading…
It’s your data, we want you to have it… One of the most time-consuming parts of reporting is collecting all the data. It can be manual tedious work and we want to free up your time to do more important tasks. Now with KAWO you can effortlessly export any of your social stats. Simply search… Keep reading…
At KAWO, we believe that great teams create great content. Meet Katherine and Alex… First, Katherine creates a 6-month plan using calendar events and draft WeChat posts. Alex gives his feedback by leaving post comments. Katherine writes the content using KAWO’s intuitive article editor. Once she’s done, Alex provides detailed feedback using inline comments. Revisions… Keep reading…
“Content is King, but distribution is Queen and she wears the pants” – Jonathan Perelman, BuzzFeed So it applies to your social media marketing on Weibo. Creating awesome content is the first step to success, but just as much effort should be put into promoting your content to make sure it is seen by the… Keep reading…
The world is moving fast and your great ideas deserve to catch up with the speed of social interaction. Creating content for your brand is not an easy task. But you don’t have to do it alone. With KAWO’s new WeChat Editor our improved user interface and useful features let you go from concept to… Keep reading…
You must have noticed the major changes to WeChats official account, post cover image, in the latest v6.6 update. Along with the new borderless view for the post, WeChat also redesigned the cover image width and title layout. The new design undoubtedly puts the cover image in the spotlight. To boost your post open rate,… Keep reading…
Social marketing in China is evolving so fast. There are constantly new trends and opportunities. It is a real challenge to stay up-to-date. People constantly ask us where to get the latest industry news. So we asked some friends and put together this guide to the best WeChat accounts and Websites to follow. As a… Keep reading…
Don’t let reports get lost in your mailbox, consolidate all of your brand’s reports in one place. In August we started to auto-generating weekly reports, now you can upload your own .pdf files. KAWO is all about effortless transparency. See who has reviewed the report, discuss the report in the comment thread, and mention a… Keep reading…
In this world of fake news and online scams it can be hard to know what is real on the internet, this is especially true in China. To combat this, Weibo has a complicated world of options to verify your account and let your users know they’re getting the real thing. Once verified you get… Keep reading…
Toutiao, or Jinri Toutiao (literally “Headline Today”) is a fast growing Chinese social media platform that you can’t overlook. Powered by artificial intelligence, it analyzes content and user behavior and tailors the feed to users’ interests. In September 2017, Toutiao announced to had achieved 120 million of daily active users. Single user in-app time reaches… Keep reading…
Posting consistently is the secret to cultivating a loyal customer following. But it’s not always easy to remember. KAWO helps you set up for a regular posting schedule. Start using Posting Schedule now to make your social media marketing more effective with a well-structured plan. Have questions about how to do that? Watch this video… Keep reading…
Our goal at KAWO is to make your job managing social media easier. We know it is hard to keep yourself updated about all the new features we are constantly releasing. Today, we are introducing the Setup Guide that will help you manage social media more efficiently with less effort. Setup Guide will introduce you… Keep reading…
Before you get mad at Siri and smash your iPhone, read on to find out how 5 common marketing roles might change in the next 5 years. For the past 100 years technology has been changing how we work and with AI on the horizon we can expect the rate of disruption to increase. Recently… Keep reading…
In May, a pop-up tea store named Sang Cha (丧茶), roughly translated into ‘depressed tea’, opened in Shanghai for four days. This store was instantly a huge topic filling my WeChat moments and Weibo feed. Young people shared photos and jokes about the quirky concept which says mean things to their customers like… “You’re already… Keep reading…
We are looking for an experienced JAVA developer to join our team and help develop KAWO’s back-end services. You’ll play an important part in a small (but growing) team to build, deploy and maintain new features of KAWO’s enterprise social media management platform. KAWO is an exciting, fast growing company in a lively environment with… Keep reading…
Once you have an image of the right size, you can use it to make WeChat stickers. If you don’t know how to compress images, check out our first article from the WeChat Stickers Guide. In this article, we will show you how to upload the image and how to delete a sticker. 1.… Keep reading…
The list of western personalities on Weibo just got bigger with a heavy weight name: Stephen Hawking. The world famous theoretical physicist wrote his first Weibo post early this morning, which was shared more than 172,000 times and has generated 327,000 likes at time of writing. “In my physical travels, I have only been able… Keep reading…
We recently released a new feature that helps you pick the best time to schedule your content. Since then we’ve had a lot of questions on how we were able to do this, so in this blog post, we’ll dive into some of the technology behind this feature. Data + Machine Learning = Insights Machine… Keep reading…
Looking to create your own WeChat stickers but don’t know how? This series of guides covers everything you need to know about making customized stickers. To start with, you need a picture that can be uploaded to Wechat successfully. In this article, we will show you multiple ways to compress your photos. A. If you… Keep reading…
Our developers have been working hard to expand KAWO’s limits beyond the already available features. In addition to managing your content and internal communication needs, we want to help you make better choices for your brand in order to maximize engagement. That’s why we are launching the “Intelligent Scheduling” feature for Weibo! This new feature… Keep reading…
The social media era came along with a lot of new ways to communicate: Facebook, Instagram, Twitter and Snapchat are the big Western channels and Weibo and WeChat are the leaders in the East. It’s incredible what you can do with all of this social channels, but it can also be extremely challenging, as a… Keep reading…
How to Use? I didn’t have any of the payment services on my phone and decided to register my card to see which one was easier. Both work almost the same way: for WeChat you input your bank password, use the camera to get your card information and input your phone number for verification. With… Keep reading…
Apple launched its mobile payment service in China today, after announcing it yesterday on its official website. The process started back in December of 2015 when Apple announced its partnership with Union Pay, and now it already has 19 of China’s biggest lenders as partners – which mean 80% of credit and debit cards in China… Keep reading…
Reposted from our good friends at Mailman Group: Making your way from a real estate tycoon to a TV reality show host and ultimately into the GOP presidential race is no easy task. It is something, however, that Donald Trump has managed to do with grace (?) and it shows not only in his followers… Keep reading…
With the release of KAWO v6, we have seen a host of new features take your Chinese social media game to a whole new level. One of the biggest advantages that we have at KAWO is an epic user base that is able to give us real-time feedback to help us improve our product. Having… Keep reading…
Weibo recently announced that it will soon remove its 140 character limit. You don’t really have to wait for this feature to be released, because making long Weibo posts is already possible. Here’s how. We don’t know if regular Weibo posts with their increased character limit will allow the embedding of rich media or markup. Two thousand… Keep reading…
It’s the “Super Bowl” of Chinese social media. “Le guerre finale” of digital marketing. The “Championship of Champagne Living”…okay, well maybe it’s none of those things but in reality the Chinese New Year presents digital marketers and brands alike with an unreal opportunity to cash in on an eager Chinese audience. And in the year… Keep reading…
Weibo has announced that it will soon remove its 140 character limit. This news comes only 2 weeks after Twitter confirmed that they are testing 10.000 character tweets. Weibo CEO Wang Gaofei has made public that paid Weibo members will have the new limit starting from January 28, while others will have to wait until… Keep reading…
Moments ads on WeChat were released at the beginning of 2015 for a few selected companies – like Coca Cola or Mercedes-Benz. In simple words, it allows these companies to put ads on users moments feed without detracting from the user experience. The rules are clear: ads will only appear every 48 hours if there… Keep reading…
Did you know that 11 out of 15 Weibo Account Managers don’t know when is the best day to post during Chinese New Year? I know, it seems shocking that over two-thirds of industry professionals don’t even know the best practice for doing their jobs. So, why does this matter? With brands trying to get… Keep reading…
Tip your favorite posts on social media? As in the way you (should) tip the lovely barista at the neighborhood café? What does that even mean? Well, it turns out that Weibo provides this feature to allow users to pay for those impressive articles, it called Da Shang(打赏) in Chinese. So, basically the user pays… Keep reading…
It’s safe to say that in 2015, WeChat took Chinese netizens by storm. Quickly surging to over 600 million active users, WeChat has become the next frontier for marketing and branding execs trying to make their footprint in China. But in this age of using data to drive business decisions, what tools are there for… Keep reading…
One of the most frequently asked questions raised by social media managers using WeChat is how they can include links in the body of their WeChat articles. As most users have found out, the backend of WeChat is unfortunately without a hyperlink button in an article’s toolbar. It’s a frustrating as everyone involved in content… Keep reading…
For the past 6 months we’ve been presenting our vision for social media management in China to Shanghai’s top agencies, with the hope that just a few of them share our vision with KAWO – to deliver greater transparency, more accountability, and better results for everyone. What started out as a learning exercise, soon made… Keep reading…
This post is part of a series introducing the team behind KAWO that keep the fire burning and the engine turning. Q: How long have you worked at KAWO and what is your role? A: I’ve worked in KAWO for around 6 months now and I take care of the BD aspects along with Andrew… Keep reading…
This is part one of an eight part series that aims to give you a social media view into various industries in China. This week we looked at the social media performance of twenty companies on Sina Weibo in the cosmetics industry from September 2015 to the end of November 2015. Here are the top… Keep reading…
This post is part of a series introducing the team behind KAWO that keep the fire burning and the engine turning. Q: How long have you worked at KAWO and what is your role? A: I’ve been at KAWO for 2 years and I am the Product Lead / UX Q: Tell us a little… Keep reading…
With the release of KAWO’s WeChat integration, We’ve had lots of positive feedback and we’re busy releasing new features on a weekly basis. In the data driven age that we live in, we knew that analytics would be the next frontier in improving users WeChat experience on KAWO. WeChat Stats is the first step in… Keep reading…
Everything in this world exist for a reason, and the same goes for #hashtags. The most common function of hashtags that people know about is how they’re used to engage in topics and find pictures of a similar category. True enough, but hashtags actually have so much more to offer. For example, on Weibo, you… Keep reading…
After months of hard work we are now launching our first WeChat feature, allowing users to schedule WeChat posts using KAWO. Many of the accounts on KAWO see the most engagement late in the evening or early in the morning. For the people managing those accounts this means logging on to publish posts outside of… Keep reading…
The wait is over: you can now buy fake reads on WeChat. We’re by no means supporting this practice; however, it’s interesting and prudent to observe how it’s done and how you can hold your team accountable. In attempts to grow accounts, a number of companies, predominantly local Chinese ones have taken to buying “fake… Keep reading…
KAWO was announced last week as a shortlisted candidate for Campaign Asia’s Campaign Innovate award, which seeks to recognize top technology that’s innovating the marketing and advertising industry. Along with 11 other candidates, KAWO will compete to be one of the four finalists who will then go head-to-head via a video pitch session with the… Keep reading…
In our archive, you’ll find some blogs underlining the importance of partnering up with influencer or KOL (Key Opinion Leader) in order to win the heart of the Chinese. You can read two of the blogs here and here. But among thousands and thousands of KOLs, how do you go about choosing “the one”? In… Keep reading…
Did you know that articles that contain images can get 94% more views than those that don’t? Better yet, were you aware that 93% of people surveyed say that visual imagery is the #1 factor impacting purchasing decisions? If these stats took you by surprise, you’re not alone. However, it also shows the need for… Keep reading…
It’s no secret that China has blocked some widely (read: globally) used social media platforms such as Facebook, Twitter, Youtube, Instagram, Snapchat…the list goes on. With the help of VPN’s (Virtual Private Networks), mainland netizens (sometimes) can bypass “The Great Firewall” and surf on blocked websites. Nevertheless, not many netizens are willing to pay the… Keep reading…