By now it should be common knowledge that the messaging platform, WeChat , has completely taken over the Chinese mobile social media scene in the last three years. To entertain their behemoth user base of over 1.1 billion registered accounts and 500 million active users, Tencent has been beefing their app out with every feature… Keep reading…
Running an effective digital marketing campaign is one of the trickiest steps in the vast number of issues faced by Western brands and agencies seeking to enter the Chinese market. Western firms often fumble as they try to apply their tried-and-tested advertising tactics to Chinese social media channels such as Sina Weibo. At KAWO, we’ve… Keep reading…
By: Micey Song Aside from sending messages to your friends and sharing your daily life or photos on moments, what else can you do on WeChat? Recently, Tencent partnered with the Shanghai government to provide Shanghai users 14 public services. When you download the latest version of WeChat, you will find a new category –… Keep reading…
TL:DR You might not need as many 3rd party libraries as you think. We built our own tooltip library: https://github.com/mailmangroup/kawo-tooltip/ By June 2014, the minified javascript for the KAWO app had grown to over 600kb. This was not a disaster, but it didn’t need to be so big. One of the reasons it had grown… Keep reading…
This post is part of a series introducing the team behind KAWO that keep the fire burning and the engine turning. Q: How long have you worked at KAWO and what is your role?A: I’ve been with KAWO since the very start, so about two years ago. As far as my role goes, I handle… Keep reading…
Just a few days ago social media feeds around the internet blew up with the news that Twitter added a new feature: the ability to quote an entire post without taking up any precious real estate of your 140 characters. Little did they know, Twitter’s “innovative” new function was actually adopted from its Chinese micro-blogging… Keep reading…
Users are constantly overwhelmed with social media content, making it difficult for your content to resonate with your followers and have a lasting impact. Planning plays a key role in producing high quality social media content. There are many factors that go into a successful social media strategy, from content, to posting time, meaningful use… Keep reading…
After noticing that there was a strong desire to learn more about WeChat development in the Shanghai tech and startup community, KAWO teamed up with AKQA to host an event specifically addressing this hot topic. Speakers Aaron Chang (JING digital), Alan Stafford (AKQA) and Brian van Damme (KAWO) presented about various ways to develop for… Keep reading…
By: Beryl Chung WeChat is an instant messaging application with a plethora of unique features. Aside from personal chatting, WeChat also caters towards brands that want to connect with their fans and customers. With over 600 million registered users, WeChat is a unique platform made for connecting the masses. Here we take a look at… Keep reading…
Many factors can determine social media success, but in an atmosphere dominated and propelled by near real-time content, time and timing easily separate themselves as the most valuable prongs of social media strategy. The time when content is posted can be highly influential, which is why KAWO’s scheduling feature is engineered to help you reliably… Keep reading…