Seeking approvals on social media content in China is never easy. Every brand or client has their own way of approving content for social publishing, and you never know if approvals will be delivered on time. Social media managers are under a lot of pressure. They spend time researching the brand, understanding popular topics, and… Keep reading…
Sina Weibo is a Chinese microblogging website. It is a hybrid between Facebook and Twitter, and is on of the most widely used social networking platforms in China. Brands are able to set up Weibo accounts in order to announce product releases, engage with their fans and followers, and to distribute brand relevant content. Here… Keep reading…
Launched at the end of 2013, in some ways ‘nice’ can be considered China’s answer to Instagram. However, with over 20 million users, 1.2 million daily active users, and a rapidly increasing fanbase, ‘nice’ is much more than meets the eye. So what does it do? Well, in their own words, ‘nice’ ‘makes it easy… Keep reading…
One of the greatest challenges for any team in any environment is having an effective method of communication. Having an open line of communication between colleagues, business, and client is essential to the success of any business. The same can be said for producing good social media content in China. With so many nuances to… Keep reading…
Winning new business can be difficult; the clients seem to always want more, the brief is often misguided, and finding a competitive edge is almost impossible against a sea of competing agencies. Lately at KAWO we’ve been exploring ways to create new value to agencies in winning business by demonstrating features that give your clients… Keep reading…
We’ve mentioned it a number of times on our blog, but the importance of KOLs is a topic worth revisiting. A KOL has nearly unrivaled influence on the masses when it comes to promoting your product or message, and they can assuage the process of achieving viral status on social media, which tends to be… Keep reading…