KAWO’s Inspiration Board gives account managers easy access to a library of content to be published to Chinese social media by pulling in posts from global networks. While it’s a great feature, we realised there was a potential component that could improve the experience: an easy way to mark posts to be translated by colleagues.… Keep reading…
For most companies, launching into China’s social stratosphere can seem like a daunting task. Among the ever increasing number of platforms, brands are often forced to enter the debate between China’s social goliaths, Weibo and WeChat. How are they different? Which is better? Is one replacing the other? To begin with let’s get this straight,… Keep reading…
A web app is a great way for a user to have the tools they use the most right at their fingertips, but with nearly every tool on the computer being run through the browser these days, it’s easy for a user to lose what they’re working on in a sea of windows and open… Keep reading…
Knowing how often the links you post on social media are clicked is needless to say an important metric to measure the effectiveness of your social media strategy. By measuring clickthroughs you get an understanding about how many people have really read your post and are interested in your product or content. It also shows… Keep reading…
If you scan someone’s Weibo timeline or WeChat Moments, one thing becomes obviously apparent: images are the heart of Chinese social media. Curating the best images for your posts is one of the most important ways KAWO helps you to create engaging content. We’ve spent a lot of time trying to understand this challenge better… Keep reading…
In China, getting social media right can mean the difference between winning and losing in this market. Social media management is often managed by younger, less experienced team members supported by more senior talent to ensure brands are represented in the best possible light. When a team member is replaced a challenge for brands or… Keep reading…
The RISE Conference in Hong Kong at the beginning of the month was seen by many as a smashing success as it drew in more than 5,000 attendees and 500+ startups. This wasn’t too big of a shock as the team that put on these conferences drew in 20,000 for their inaugural Web Summit in… Keep reading…
A number of social media tools that currently exist only give you data and analytics on your activity. While that’s useful and pertinent, often times in the marketing and branding industry, how you’re doing against your direct competitors provides much more valuable insight to the digital traction of your brand. So, the question remains, “How… Keep reading…
This past weekend, our team had the opportunity to exhibit at RISE in Hong Kong. Despite there being over 500 startups in attendance, we were able to make some noise and meet some really cool people in the tech and startup scene. Here are some of the highlights: KAWO DOES PITCH 40 startups competed in… Keep reading…