The wait is over: you can now buy fake reads on WeChat. We’re by no means supporting this practice; however, it’s interesting and prudent to observe how it’s done and how you can hold your team accountable. In attempts to grow accounts, a number of companies, predominantly local Chinese ones have taken to buying “fake… Keep reading…
KAWO was announced last week as a shortlisted candidate for Campaign Asia’s Campaign Innovate award, which seeks to recognize top technology that’s innovating the marketing and advertising industry. Along with 11 other candidates, KAWO will compete to be one of the four finalists who will then go head-to-head via a video pitch session with the… Keep reading…
In our archive, you’ll find some blogs underlining the importance of partnering up with influencer or KOL (Key Opinion Leader) in order to win the heart of the Chinese. You can read two of the blogs here and here. But among thousands and thousands of KOLs, how do you go about choosing “the one”? In… Keep reading…
Did you know that articles that contain images can get 94% more views than those that don’t? Better yet, were you aware that 93% of people surveyed say that visual imagery is the #1 factor impacting purchasing decisions? If these stats took you by surprise, you’re not alone. However, it also shows the need for… Keep reading…