It’s safe to say that in 2015, WeChat took Chinese netizens by storm. Quickly surging to over 600 million active users, WeChat has become the next frontier for marketing and branding execs trying to make their footprint in China. But in this age of using data to drive business decisions, what tools are there for… Keep reading…
One of the most frequently asked questions raised by social media managers using WeChat is how they can include links in the body of their WeChat articles. As most users have found out, the backend of WeChat is unfortunately without a hyperlink button in an article’s toolbar. It’s a frustrating as everyone involved in content… Keep reading…
For the past 6 months we’ve been presenting our vision for social media management in China to Shanghai’s top agencies, with the hope that just a few of them share our vision with KAWO – to deliver greater transparency, more accountability, and better results for everyone. What started out as a learning exercise, soon made… Keep reading…
This post is part of a series introducing the team behind KAWO that keep the fire burning and the engine turning. Q: How long have you worked at KAWO and what is your role? A: I’ve worked in KAWO for around 6 months now and I take care of the BD aspects along with Andrew… Keep reading…
This is part one of an eight part series that aims to give you a social media view into various industries in China. This week we looked at the social media performance of twenty companies on Sina Weibo in the cosmetics industry from September 2015 to the end of November 2015. Here are the top… Keep reading…
This post is part of a series introducing the team behind KAWO that keep the fire burning and the engine turning. Q: How long have you worked at KAWO and what is your role? A: I’ve been at KAWO for 2 years and I am the Product Lead / UX Q: Tell us a little… Keep reading…