Weibo recently announced that it will soon remove its 140 character limit. You don’t really have to wait for this feature to be released, because making long Weibo posts is already possible. Here’s how. We don’t know if regular Weibo posts with their increased character limit will allow the embedding of rich media or markup. Two thousand… Keep reading…
It’s the “Super Bowl” of Chinese social media. “Le guerre finale” of digital marketing. The “Championship of Champagne Living”…okay, well maybe it’s none of those things but in reality the Chinese New Year presents digital marketers and brands alike with an unreal opportunity to cash in on an eager Chinese audience. And in the year… Keep reading…
Weibo has announced that it will soon remove its 140 character limit. This news comes only 2 weeks after Twitter confirmed that they are testing 10.000 character tweets. Weibo CEO Wang Gaofei has made public that paid Weibo members will have the new limit starting from January 28, while others will have to wait until… Keep reading…
Moments ads on WeChat were released at the beginning of 2015 for a few selected companies – like Coca Cola or Mercedes-Benz. In simple words, it allows these companies to put ads on users moments feed without detracting from the user experience. The rules are clear: ads will only appear every 48 hours if there… Keep reading…
Did you know that 11 out of 15 Weibo Account Managers don’t know when is the best day to post during Chinese New Year? I know, it seems shocking that over two-thirds of industry professionals don’t even know the best practice for doing their jobs. So, why does this matter? With brands trying to get… Keep reading…
Tip your favorite posts on social media? As in the way you (should) tip the lovely barista at the neighborhood café? What does that even mean? Well, it turns out that Weibo provides this feature to allow users to pay for those impressive articles, it called Da Shang(打赏) in Chinese. So, basically the user pays… Keep reading…