中文
Month: April 2018

Find Your Social Crew: 2017 Social Media Executive Report

April 24, 2018 |

At KAWO we often hear about the difficulties brands and agencies have finding people to manage their social media. To understand this challenge better, it’s important to get to know social media executives in China. A good place to start is a new report released by four major players in Chinese social media (运营研究社,人人秀,新媒体管家,上线了). In…
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How to Drive Change in Your Company

Change is necessary but can be painful. We believe, in the future, all marketing teams in China will be using solutions (like KAWO) to streamline their work. Whenever your team starts using new software there will be a period of pain before you reach the new, better way of working. Of course, the alternative to…
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