At KAWO we often hear about the difficulties brands and agencies have finding people to manage their social media. To understand this challenge better, it’s important to get to know social media executives in China. A good place to start is a new report released by four major players in Chinese social media (运营研究社，人人秀，新媒体管家，上线了). In… Keep reading…
Change is necessary but can be painful. We believe, in the future, all marketing teams in China will be using solutions (like KAWO) to streamline their work. Whenever your team starts using new software there will be a period of pain before you reach the new, better way of working. Of course, the alternative to… Keep reading…
It’s your data, we want you to have it… One of the most time-consuming parts of reporting is collecting all the data. It can be manual tedious work and we want to free up your time to do more important tasks. Now with KAWO you can effortlessly export any of your social stats. Simply search… Keep reading…
At KAWO, we believe that great teams create great content. Meet Katherine and Alex… First, Katherine creates a 6-month plan using calendar events and draft WeChat posts. Alex gives his feedback by leaving post comments. Katherine writes the content using KAWO’s intuitive article editor. Once she’s done, Alex provides detailed feedback using inline comments. Revisions… Keep reading…
“Content is King, but distribution is Queen and she wears the pants” – Jonathan Perelman, BuzzFeed So it applies to your social media marketing on Weibo. Creating awesome content is the first step to success, but just as much effort should be put into promoting your content to make sure it is seen by… Keep reading…
The world is moving fast and your great ideas deserve to catch up with the speed of social interaction. Creating content for your brand is not an easy task. But you don’t have to do it alone. With KAWO’s new WeChat Editor our improved user interface and useful features let you go from concept to… Keep reading…
You must have noticed the major changes to WeChats official account, post cover image, in the latest v6.6 update. Along with the new borderless view for the post, WeChat also redesigned the cover image width and title layout. The new design undoubtedly puts the cover image in the spotlight. To boost your post open rate,… Keep reading…
Social marketing in China is evolving so fast. There are constantly new trends and opportunities. It is a real challenge to stay up-to-date. People constantly ask us where to get the latest industry news. So we asked some friends and put together this guide to the best WeChat accounts and Websites to follow. As a… Keep reading…
Don’t let reports get lost in your mailbox, consolidate all of your brand’s reports in one place. In August we started to auto-generating weekly reports, now you can upload your own .pdf files. KAWO is all about effortless transparency. See who has reviewed the report, discuss the report in the comment thread, and mention a… Keep reading…