Author: Andrew Collins

What We Learned by Pitching to China’s Top Agencies (It’s Not Pretty)

December 14, 2015 |

For the past 6 months we’ve been presenting our vision for social media management in China to Shanghai’s top agencies, with the hope that just a few of them share our vision with KAWO – to deliver greater transparency, more accountability, and better results for everyone. What started out as a learning exercise, soon made…
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KAWO FEATURE: Approvals Are Better This Way

July 28, 2015 |

Seeking approvals on social media content in China is never easy. Every brand or client has their own way of approving content for social publishing, and you never know if approvals will be delivered on time. Social media managers are under a lot of pressure. They spend time researching the brand, understanding popular topics, and…
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