KAWO’s Inspiration Board gives account managers easy access to a library of content to be published to Chinese social media by pulling in posts from global networks. While it’s a great feature, we realised there was a potential component that could improve the experience: an easy way to mark posts to be translated by colleagues.… Keep reading…
One of the greatest challenges for any team in any environment is having an effective method of communication. Having an open line of communication between colleagues, business, and client is essential to the success of any business. The same can be said for producing good social media content in China. With so many nuances to… Keep reading…
Even if you don’t log into KAWO everyday, we still send you an email when something important happens to your brand. Right now you can receive an email when the following events occur: A warning when your connection to Weibo is about to expire Your connection to Weibo has expired A post has failed to… Keep reading…
Dealing with content approval in the social media world is a time-consuming, frustrating, and at times annoying task that people struggle with on a daily basis. Hours are spent sending spreadsheets and emails back and forth just to confirm a post. A trivial task like this shouldn’t have such a resounding impact on the day-to-day… Keep reading…
Users are constantly overwhelmed with social media content, making it difficult for your content to resonate with your followers and have a lasting impact. Planning plays a key role in producing high quality social media content. There are many factors that go into a successful social media strategy, from content, to posting time, meaningful use… Keep reading…
When you are a brand attempting to go global, one of the biggest challenges is maintaining a consistent voice across countries, time zones, and cultures. Likewise, if you are an agency representing multiple brands, it can seem nearly impossible to patrol countless social media accounts in order to find the best ones to post onto… Keep reading…