Social marketing in China is evolving so fast. There are constantly new trends and opportunities. It is a real challenge to stay up-to-date. People constantly ask us where to get the latest industry news. So we asked some friends and put together this guide to the best WeChat accounts and Websites to follow. As a… Keep reading…
Don’t let reports get lost in your mailbox, consolidate all of your brand’s reports in one place. In August we started to auto-generating weekly reports, now you can upload your own .pdf files. KAWO is all about effortless transparency. See who has reviewed the report, discuss the report in the comment thread, and mention a… Keep reading…
In this world of fake news and online scams it can be hard to know what is real on the internet, this is especially true in China. To combat this, Weibo has a complicated world of options to verify your account and let your users know they’re getting the real thing. Once verified you get… Keep reading…
Toutiao, or Jinri Toutiao (literally “Headline Today”) is a fast growing Chinese social media platform that you can’t overlook. Powered by artificial intelligence, it analyzes content and user behavior and tailors the feed to users’ interests. In September 2017, Toutiao announced to had achieved 120 million of daily active users. Single user in-app time reaches… Keep reading…
Posting consistently is the secret to cultivating a loyal customer following. But it’s not always easy to remember. KAWO helps you set up for a regular posting schedule. Start using Posting Schedule now to make your social media marketing more effective with a well-structured plan. Have questions about how to do that? Watch this video… Keep reading…
Our goal at KAWO is to make your job managing social media easier. We know it is hard to keep yourself updated about all the new features we are constantly releasing. Today, we are introducing the Setup Guide that will help you manage social media more efficiently with less effort. Setup Guide will introduce you… Keep reading…
Before you get mad at Siri and smash your iPhone, read on to find out how 5 common marketing roles might change in the next 5 years. For the past 100 years technology has been changing how we work and with AI on the horizon we can expect the rate of disruption to increase. Recently… Keep reading…
In May, a pop-up tea store named Sang Cha (丧茶), roughly translated into ‘depressed tea’, opened in Shanghai for four days. This store was instantly a huge topic filling my WeChat moments and Weibo feed. Young people shared photos and jokes about the quirky concept which says mean things to their customers like… “You’re already… Keep reading…
We are looking for an experienced JAVA developer to join our team and help develop KAWO’s back-end services. You’ll play an important part in a small (but growing) team to build, deploy and maintain new features of KAWO’s enterprise social media management platform. KAWO is an exciting, fast growing company in a lively environment with… Keep reading…
Once you have an image of the right size, you can use it to make WeChat stickers. If you don’t know how to compress images, check out our first article from the WeChat Stickers Guide. In this article, we will show you how to upload the image and how to delete a sticker. 1.… Keep reading…