KAWO tracks Weibo reporting data and competitor data from different sources:
- Reporting data comes from the account’s API, which is official data
- Competitor data comes from public data
Why Is My Weibo’s Engagement Data Different To Engagement that I Have In Competitor’s Data?
This is due to the two different ways of calculating engagement:
- Weibo Engagement Data comes from the Weibo back-end (数据助手). It contains Like, Comment and Repost, which Like only include likes to the post.
- Competitor Engagement Data comes from each post’s public data. It contains Like, Comment and Repost, which Likes includes likes in the comments.