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Weibo Reporting Data & Competitor Data

KAWO tracks Weibo reporting data and competitor data from different sources:

  • Reporting data comes from the account’s API, which is official data
  • Competitor data comes from public data

Why Is My Weibo’s Engagement Data Different To Engagement that I Have In Competitor’s Data?

This is due to the two different ways of calculating engagement:

  • Weibo Engagement Data comes from the Weibo back-end (数据助手). It contains Like, Comment and Repost, which Like only include likes to the post.
  • Competitor Engagement Data comes from each post’s public data. It contains Like, Comment and Repost, which Likes includes likes in the comments.

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