It’s your data, we want you to have it… One of the most time-consuming parts of reporting is collecting all the data. It can be manual tedious work and we want to free up your time to do more important tasks. Now with KAWO you can effortlessly export any of your social stats. Simply search… Keep reading…
At KAWO, we believe that great teams create great content. Meet Katherine and Alex… First, Katherine creates a 6-month plan using calendar events and draft WeChat posts. Alex gives his feedback by leaving post comments. Katherine writes the content using KAWO’s intuitive article editor. Once she’s done, Alex provides detailed feedback using inline comments. Revisions… Keep reading…
The world is moving fast and your great ideas deserve to catch up with the speed of social interaction. Creating content for your brand is not an easy task. But you don’t have to do it alone. With KAWO’s new WeChat Editor our improved user interface and useful features let you go from concept to… Keep reading…
Don’t let reports get lost in your mailbox, consolidate all of your brand’s reports in one place. In August we started to auto-generating weekly reports, now you can upload your own .pdf files. KAWO is all about effortless transparency. See who has reviewed the report, discuss the report in the comment thread, and mention a… Keep reading…
Posting consistently is the secret to cultivating a loyal customer following. But it’s not always easy to remember. KAWO helps you set up for a regular posting schedule. Start using Posting Schedule now to make your social media marketing more effective with a well-structured plan. Have questions about how to do that? Watch this video… Keep reading…
Our goal at KAWO is to make your job managing social media easier. We know it is hard to keep yourself updated about all the new features we are constantly releasing. Today, we are introducing the Setup Guide that will help you manage social media more efficiently with less effort. Setup Guide will introduce you… Keep reading…
We recently released a new feature that helps you pick the best time to schedule your content. Since then we’ve had a lot of questions on how we were able to do this, so in this blog post, we’ll dive into some of the technology behind this feature. Data + Machine Learning = Insights Machine… Keep reading…
Our developers have been working hard to expand KAWO’s limits beyond the already available features. In addition to managing your content and internal communication needs, we want to help you make better choices for your brand in order to maximize engagement. That’s why we are launching the “Intelligent Scheduling” feature for Weibo! This new feature… Keep reading…
With the release of KAWO v6, we have seen a host of new features take your Chinese social media game to a whole new level. One of the biggest advantages that we have at KAWO is an epic user base that is able to give us real-time feedback to help us improve our product. Having… Keep reading…
It’s safe to say that in 2015, WeChat took Chinese netizens by storm. Quickly surging to over 600 million active users, WeChat has become the next frontier for marketing and branding execs trying to make their footprint in China. But in this age of using data to drive business decisions, what tools are there for… Keep reading…
With the release of KAWO’s WeChat integration, We’ve had lots of positive feedback and we’re busy releasing new features on a weekly basis. In the data driven age that we live in, we knew that analytics would be the next frontier in improving users WeChat experience on KAWO. WeChat Stats is the first step in… Keep reading…
After months of hard work we are now launching our first WeChat feature, allowing users to schedule WeChat posts using KAWO. Many of the accounts on KAWO see the most engagement late in the evening or early in the morning. For the people managing those accounts this means logging on to publish posts outside of… Keep reading…
KAWO’s Inspiration Board gives account managers easy access to a library of content to be published to Chinese social media by pulling in posts from global networks. While it’s a great feature, we realised there was a potential component that could improve the experience: an easy way to mark posts to be translated by colleagues.… Keep reading…
A web app is a great way for a user to have the tools they use the most right at their fingertips, but with nearly every tool on the computer being run through the browser these days, it’s easy for a user to lose what they’re working on in a sea of windows and open… Keep reading…
Knowing how often the links you post on social media are clicked is needless to say an important metric to measure the effectiveness of your social media strategy. By measuring clickthroughs you get an understanding about how many people have really read your post and are interested in your product or content. It also shows… Keep reading…
If you scan someone’s Weibo timeline or WeChat Moments, one thing becomes obviously apparent: images are the heart of Chinese social media. Curating the best images for your posts is one of the most important ways KAWO helps you to create engaging content. We’ve spent a lot of time trying to understand this challenge better… Keep reading…
In China, getting social media right can mean the difference between winning and losing in this market. Social media management is often managed by younger, less experienced team members supported by more senior talent to ensure brands are represented in the best possible light. When a team member is replaced a challenge for brands or… Keep reading…
The RISE Conference in Hong Kong at the beginning of the month was seen by many as a smashing success as it drew in more than 5,000 attendees and 500+ startups. This wasn’t too big of a shock as the team that put on these conferences drew in 20,000 for their inaugural Web Summit in… Keep reading…
A number of social media tools that currently exist only give you data and analytics on your activity. While that’s useful and pertinent, often times in the marketing and branding industry, how you’re doing against your direct competitors provides much more valuable insight to the digital traction of your brand. So, the question remains, “How… Keep reading…
Seeking approvals on social media content in China is never easy. Every brand or client has their own way of approving content for social publishing, and you never know if approvals will be delivered on time. Social media managers are under a lot of pressure. They spend time researching the brand, understanding popular topics, and… Keep reading…
One of the greatest challenges for any team in any environment is having an effective method of communication. Having an open line of communication between colleagues, business, and client is essential to the success of any business. The same can be said for producing good social media content in China. With so many nuances to… Keep reading…
Winning new business can be difficult; the clients seem to always want more, the brief is often misguided, and finding a competitive edge is almost impossible against a sea of competing agencies. Lately at KAWO we’ve been exploring ways to create new value to agencies in winning business by demonstrating features that give your clients… Keep reading…
In China, there are over 600 censored phrases, words, and othersensitive topics that the government considers important to monitor. Staying ahead of all this can be time consuming, and you never know whatyou really can or can’t say. We’ve created a feature called KAWO Protect that takes the worry out of thisby simply offering a… Keep reading…
KAWO is now publishing to over 26,853,000 followers across Chinese social media as we help 50+ brands and agencies collaborate on one central platform. Today we’re announcing 5 new features to provide users with more insight into what they’re doing and also reduce friction in the way brands and agencies manage the process. 1. We’re… Keep reading…
Starting this week KAWO will be adding trending topics and viral content to the Inspiration Board to help users keep up to date with what’s happening in China. Updated personally by our team members, a bilingual feed of the latest trending topics, news, helpful tidbits, and other information relevant to anyone managing social media in… Keep reading…
Users can now log in to KAWO and select a preference for language, right now we offer English and Simplified Chinese. As a Chinese social media management platform for international brands, we first developed our product in English to maximise accessibility to international clients. Recently we took a deeper look at our users and found… Keep reading…
By: Jillian Lau WeChat has taken over China. Aside from messaging, it has become the go to app for anything you could possible need. Need to share a photo with your network? Post it on your moments. Need to find new friends? Shake your phone to find people close by. Need to call a cab?… Keep reading…
Even if you don’t log into KAWO everyday, we still send you an email when something important happens to your brand. Right now you can receive an email when the following events occur: A warning when your connection to Weibo is about to expire Your connection to Weibo has expired A post has failed to… Keep reading…
Dealing with content approval in the social media world is a time-consuming, frustrating, and at times annoying task that people struggle with on a daily basis. Hours are spent sending spreadsheets and emails back and forth just to confirm a post. A trivial task like this shouldn’t have such a resounding impact on the day-to-day… Keep reading…
Just a few days ago social media feeds around the internet blew up with the news that Twitter added a new feature: the ability to quote an entire post without taking up any precious real estate of your 140 characters. Little did they know, Twitter’s “innovative” new function was actually adopted from its Chinese micro-blogging… Keep reading…
Users are constantly overwhelmed with social media content, making it difficult for your content to resonate with your followers and have a lasting impact. Planning plays a key role in producing high quality social media content. There are many factors that go into a successful social media strategy, from content, to posting time, meaningful use… Keep reading…
Many factors can determine social media success, but in an atmosphere dominated and propelled by near real-time content, time and timing easily separate themselves as the most valuable prongs of social media strategy. The time when content is posted can be highly influential, which is why KAWO’s scheduling feature is engineered to help you reliably… Keep reading…
When you are a brand attempting to go global, one of the biggest challenges is maintaining a consistent voice across countries, time zones, and cultures. Likewise, if you are an agency representing multiple brands, it can seem nearly impossible to patrol countless social media accounts in order to find the best ones to post onto… Keep reading…