It’s your data, we want you to have it… One of the most time-consuming parts of reporting is collecting all the data. It can be manual tedious work and we want to free up your time to do more important tasks. Now with KAWO you can effortlessly export any of your social stats. Simply search… Keep reading…
At KAWO, we believe that great teams create great content. Meet Katherine and Alex… First, Katherine creates a 6-month plan using calendar events and draft WeChat posts. Alex gives his feedback by leaving post comments. Katherine writes the content using KAWO’s intuitive article editor. Once she’s done, Alex provides detailed feedback using inline comments. Revisions… Keep reading…
The world is moving fast and your great ideas deserve to catch up with the speed of social interaction. Creating content for your brand is not an easy task. But you don’t have to do it alone. With KAWO’s new WeChat Editor our improved user interface and useful features let you go from concept to… Keep reading…
You must have noticed the major changes to WeChats official account, post cover image, in the latest v6.6 update. Along with the new borderless view for the post, WeChat also redesigned the cover image width and title layout. The new design undoubtedly puts the cover image in the spotlight. To boost your post open rate,… Keep reading…
Don’t let reports get lost in your mailbox, consolidate all of your brand’s reports in one place. In August we started to auto-generating weekly reports, now you can upload your own .pdf files. KAWO is all about effortless transparency. See who has reviewed the report, discuss the report in the comment thread, and mention a… Keep reading…
Posting consistently is the secret to cultivating a loyal customer following. But it’s not always easy to remember. KAWO helps you set up for a regular posting schedule. Start using Posting Schedule now to make your social media marketing more effective with a well-structured plan. Have questions about how to do that? Watch this video… Keep reading…
Our goal at KAWO is to make your job managing social media easier. We know it is hard to keep yourself updated about all the new features we are constantly releasing. Today, we are introducing the Setup Guide that will help you manage social media more efficiently with less effort. Setup Guide will introduce you… Keep reading…
We recently released a new feature that helps you pick the best time to schedule your content. Since then we’ve had a lot of questions on how we were able to do this, so in this blog post, we’ll dive into some of the technology behind this feature. Data + Machine Learning = Insights Machine… Keep reading…
Our developers have been working hard to expand KAWO’s limits beyond the already available features. In addition to managing your content and internal communication needs, we want to help you make better choices for your brand in order to maximize engagement. That’s why we are launching the “Intelligent Scheduling” feature for Weibo! This new feature… Keep reading…
The social media era came along with a lot of new ways to communicate: Facebook, Instagram, Twitter and Snapchat are the big Western channels and Weibo and WeChat are the leaders in the East. It’s incredible what you can do with all of this social channels, but it can also be extremely challenging, as a… Keep reading…
It’s safe to say that in 2015, WeChat took Chinese netizens by storm. Quickly surging to over 600 million active users, WeChat has become the next frontier for marketing and branding execs trying to make their footprint in China. But in this age of using data to drive business decisions, what tools are there for… Keep reading…
For the past 6 months we’ve been presenting our vision for social media management in China to Shanghai’s top agencies, with the hope that just a few of them share our vision with KAWO – to deliver greater transparency, more accountability, and better results for everyone. What started out as a learning exercise, soon made… Keep reading…
This post is part of a series introducing the team behind KAWO that keep the fire burning and the engine turning. Q: How long have you worked at KAWO and what is your role? A: I’ve worked in KAWO for around 6 months now and I take care of the BD aspects along with Andrew… Keep reading…
This is part one of an eight part series that aims to give you a social media view into various industries in China. This week we looked at the social media performance of twenty companies on Sina Weibo in the cosmetics industry from September 2015 to the end of November 2015. Here are the top… Keep reading…
This post is part of a series introducing the team behind KAWO that keep the fire burning and the engine turning. Q: How long have you worked at KAWO and what is your role? A: I’ve been at KAWO for 2 years and I am the Product Lead / UX Q: Tell us a little… Keep reading…
After months of hard work we are now launching our first WeChat feature, allowing users to schedule WeChat posts using KAWO. Many of the accounts on KAWO see the most engagement late in the evening or early in the morning. For the people managing those accounts this means logging on to publish posts outside of… Keep reading…
KAWO was announced last week as a shortlisted candidate for Campaign Asia’s Campaign Innovate award, which seeks to recognize top technology that’s innovating the marketing and advertising industry. Along with 11 other candidates, KAWO will compete to be one of the four finalists who will then go head-to-head via a video pitch session with the… Keep reading…
KAWO’s Inspiration Board gives account managers easy access to a library of content to be published to Chinese social media by pulling in posts from global networks. While it’s a great feature, we realised there was a potential component that could improve the experience: an easy way to mark posts to be translated by colleagues.… Keep reading…
A web app is a great way for a user to have the tools they use the most right at their fingertips, but with nearly every tool on the computer being run through the browser these days, it’s easy for a user to lose what they’re working on in a sea of windows and open… Keep reading…
Knowing how often the links you post on social media are clicked is needless to say an important metric to measure the effectiveness of your social media strategy. By measuring clickthroughs you get an understanding about how many people have really read your post and are interested in your product or content. It also shows… Keep reading…
If you scan someone’s Weibo timeline or WeChat Moments, one thing becomes obviously apparent: images are the heart of Chinese social media. Curating the best images for your posts is one of the most important ways KAWO helps you to create engaging content. We’ve spent a lot of time trying to understand this challenge better… Keep reading…
In China, getting social media right can mean the difference between winning and losing in this market. Social media management is often managed by younger, less experienced team members supported by more senior talent to ensure brands are represented in the best possible light. When a team member is replaced a challenge for brands or… Keep reading…
The RISE Conference in Hong Kong at the beginning of the month was seen by many as a smashing success as it drew in more than 5,000 attendees and 500+ startups. This wasn’t too big of a shock as the team that put on these conferences drew in 20,000 for their inaugural Web Summit in… Keep reading…
A number of social media tools that currently exist only give you data and analytics on your activity. While that’s useful and pertinent, often times in the marketing and branding industry, how you’re doing against your direct competitors provides much more valuable insight to the digital traction of your brand. So, the question remains, “How… Keep reading…
This past weekend, our team had the opportunity to exhibit at RISE in Hong Kong. Despite there being over 500 startups in attendance, we were able to make some noise and meet some really cool people in the tech and startup scene. Here are some of the highlights: KAWO DOES PITCH 40 startups competed in… Keep reading…
Seeking approvals on social media content in China is never easy. Every brand or client has their own way of approving content for social publishing, and you never know if approvals will be delivered on time. Social media managers are under a lot of pressure. They spend time researching the brand, understanding popular topics, and… Keep reading…
One of the greatest challenges for any team in any environment is having an effective method of communication. Having an open line of communication between colleagues, business, and client is essential to the success of any business. The same can be said for producing good social media content in China. With so many nuances to… Keep reading…
Winning new business can be difficult; the clients seem to always want more, the brief is often misguided, and finding a competitive edge is almost impossible against a sea of competing agencies. Lately at KAWO we’ve been exploring ways to create new value to agencies in winning business by demonstrating features that give your clients… Keep reading…
In China, there are over 600 censored phrases, words, and othersensitive topics that the government considers important to monitor. Staying ahead of all this can be time consuming, and you never know whatyou really can or can’t say. We’ve created a feature called KAWO Protect that takes the worry out of thisby simply offering a… Keep reading…
KAWO is now publishing to over 26,853,000 followers across Chinese social media as we help 50+ brands and agencies collaborate on one central platform. Today we’re announcing 5 new features to provide users with more insight into what they’re doing and also reduce friction in the way brands and agencies manage the process. 1. We’re… Keep reading…
Starting this week KAWO will be adding trending topics and viral content to the Inspiration Board to help users keep up to date with what’s happening in China. Updated personally by our team members, a bilingual feed of the latest trending topics, news, helpful tidbits, and other information relevant to anyone managing social media in… Keep reading…
Users can now log in to KAWO and select a preference for language, right now we offer English and Simplified Chinese. As a Chinese social media management platform for international brands, we first developed our product in English to maximise accessibility to international clients. Recently we took a deeper look at our users and found… Keep reading…
This post is part of a series introducing the team behind KAWO that keep the fire burning and the engine turning. Q. How long have you worked at KAWO and what is your role?A. I’ve been at KAWO for 2 months now working on the front end side of the KAWO App. Q. Tell us… Keep reading…
This post is part of a series introducing the team behind KAWO that keep the fire burning and the engine turning. Q: How long have you worked at KAWO and what is your role? A: I’ve been working at KAWO for the past 15 months. I started out as an intern writing content for the… Keep reading…
Even if you don’t log into KAWO everyday, we still send you an email when something important happens to your brand. Right now you can receive an email when the following events occur: A warning when your connection to Weibo is about to expire Your connection to Weibo has expired A post has failed to… Keep reading…
Dealing with content approval in the social media world is a time-consuming, frustrating, and at times annoying task that people struggle with on a daily basis. Hours are spent sending spreadsheets and emails back and forth just to confirm a post. A trivial task like this shouldn’t have such a resounding impact on the day-to-day… Keep reading…
TL:DR You might not need as many 3rd party libraries as you think. We built our own tooltip library: https://github.com/mailmangroup/kawo-tooltip/ By June 2014, the minified javascript for the KAWO app had grown to over 600kb. This was not a disaster, but it didn’t need to be so big. One of the reasons it had grown… Keep reading…
This post is part of a series introducing the team behind KAWO that keep the fire burning and the engine turning. Q: How long have you worked at KAWO and what is your role?A: I’ve been with KAWO since the very start, so about two years ago. As far as my role goes, I handle… Keep reading…
Users are constantly overwhelmed with social media content, making it difficult for your content to resonate with your followers and have a lasting impact. Planning plays a key role in producing high quality social media content. There are many factors that go into a successful social media strategy, from content, to posting time, meaningful use… Keep reading…
Many factors can determine social media success, but in an atmosphere dominated and propelled by near real-time content, time and timing easily separate themselves as the most valuable prongs of social media strategy. The time when content is posted can be highly influential, which is why KAWO’s scheduling feature is engineered to help you reliably… Keep reading…
When you are a brand attempting to go global, one of the biggest challenges is maintaining a consistent voice across countries, time zones, and cultures. Likewise, if you are an agency representing multiple brands, it can seem nearly impossible to patrol countless social media accounts in order to find the best ones to post onto… Keep reading…
Problem: Coming soon, in KAWO v5, there will be an audit trail of every change that was made to a post. In order to show the before and after differences we needed a client side string comparison algorithm that could handle Chinese characters. Solution: Step One: User Experience We started with some quick mock-ups of… Keep reading…
TL;DR: When you click the publish button it must just work. Achieving this simple goal has required relentless dedication to robustness. In the early days, similar to so many other companies, we made the classic error of constantly pushing to add new features. We assumed these additions would translate into satisfied customers. No matter how… Keep reading…
KAWO sits in the middle of various APIs and due to a high volume of requests, we’re required to push and pull images hundreds of times every day. For simplicity and in order to keep our frontend app servers stateless, we decided to put all of these images into Amazon’s marvelous S3. It seemed easy… Keep reading…
Note from Editor: This will be the first part of a 5 part series detailing some of the biggest tech challenges in China. One of our big projects in mid-2014 was forcing SSL as standard across our app. With lots of API connections affected and different pieces hosted on different services, it wasn’t completely straight… Keep reading…
WeChat has some interesting features that can be incredibly useful. We show you how to use some of the cool features below (but remember to update your app! Not all features are available with older versions). Keep in mind that linking a bank account is only available for China right now. You can link a… Keep reading…
WeChat has launched a lottery platform for sports betting, just in time for the abundance of Chinese fans to guess match results for the FIFA 2014 World Cup. WeChat’s users, which number over 300 million, can access the betting platform and pay through the WeChat payment system. WeChat makes adding the exciting element of betting… Keep reading…
On January 15th, Manchester United launched their official account on Tencent Weibo – one of the leading social networks in China – with KAWO. Just 10 mins after launch the account had 5,000 followers, rising to 20K only a few hours later. China is a key demographic for football clubs, as evidenced by the growing… Keep reading…
KAWO is now offering agencies and suppliers around the world the ability to deliver Chinese social media to their clients with their latest service, KAWO Agency. Agencies and suppliers who sign up will have access to a special agency dashboard, allowing an easy way to manage all clients through a single dashboard. The KAWO team… Keep reading…