At KAWO we often hear about the difficulties brands and agencies have finding people to manage their social media. To understand this challenge better, it’s important to get to know social media executives in China. A good place to start is a new report released by four major players in Chinese social media (运营研究社，人人秀，新媒体管家，上线了). In… Keep reading…
“Content is King, but distribution is Queen and she wears the pants” – Jonathan Perelman, BuzzFeed So it applies to your social media marketing on Weibo. Creating awesome content is the first step to success, but just as much effort should be put into promoting your content to make sure it is seen by… Keep reading…
Toutiao, or Jinri Toutiao (literally “Headline Today”) is a fast growing Chinese social media platform that you can’t overlook. Powered by artificial intelligence, it analyzes content and user behavior and tailors the feed to users’ interests. In September 2017, Toutiao announced to had achieved 120 million of daily active users. Single user in-app time reaches… Keep reading…
Before you get mad at Siri and smash your iPhone, read on to find out how 5 common marketing roles might change in the next 5 years. For the past 100 years technology has been changing how we work and with AI on the horizon we can expect the rate of disruption to increase. Recently… Keep reading…
In May, a pop-up tea store named Sang Cha (丧茶), roughly translated into ‘depressed tea’, opened in Shanghai for four days. This store was instantly a huge topic filling my WeChat moments and Weibo feed. Young people shared photos and jokes about the quirky concept which says mean things to their customers like… “You’re already… Keep reading…
Moments ads on WeChat were released at the beginning of 2015 for a few selected companies – like Coca Cola or Mercedes-Benz. In simple words, it allows these companies to put ads on users moments feed without detracting from the user experience. The rules are clear: ads will only appear every 48 hours if there… Keep reading…
One of the most frequently asked questions raised by social media managers using WeChat is how they can include links in the body of their WeChat articles. As most users have found out, the backend of WeChat is unfortunately without a hyperlink button in an article’s toolbar. It’s a frustrating as everyone involved in content… Keep reading…
For the past 6 months we’ve been presenting our vision for social media management in China to Shanghai’s top agencies, with the hope that just a few of them share our vision with KAWO – to deliver greater transparency, more accountability, and better results for everyone. What started out as a learning exercise, soon made… Keep reading…
Everything in this world exist for a reason, and the same goes for #hashtags. The most common function of hashtags that people know about is how they’re used to engage in topics and find pictures of a similar category. True enough, but hashtags actually have so much more to offer. For example, on Weibo, you… Keep reading…
KAWO was announced last week as a shortlisted candidate for Campaign Asia’s Campaign Innovate award, which seeks to recognize top technology that’s innovating the marketing and advertising industry. Along with 11 other candidates, KAWO will compete to be one of the four finalists who will then go head-to-head via a video pitch session with the… Keep reading…