Tag: social media

Find Your Social Crew: 2017 Social Media Executive Report

April 24, 2018 |

At KAWO we often hear about the difficulties brands and agencies have finding people to manage their social media. To understand this challenge better, it’s important to get to know social media executives in China. A good place to start is a new report released by four major players in Chinese social media (运营研究社,人人秀,新媒体管家,上线了). In…
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How to Make GIFs for WeChat – Ultimate Wechat Stickers Guide

February 28, 2018 |
Using GIF’s is a great way to express yourself and even better when it’s a customized one. But what if you are not familiar with Photoshop, Camtasia Studio, or Adobe Premiere? In this article, we will show you very simple different ways that will allow you to create your own customized GIFs for WeChat.  Just remember: no matter what tools you use, the GIF should be smaller than 300KB (although files with 250KB also may have issues). Otherwise, you will end up with a still picture. Keep reading...

New Powerful Intelligent Scheduling Feature Exclusively in KAWO

March 17, 2016 |

Our developers have been working hard to expand KAWO’s limits beyond the already available features. In addition to managing your content and internal communication needs, we want to help you make better choices for your brand in order to maximize engagement. That’s why we are launching the “Intelligent Scheduling” feature for Weibo! This new feature…
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Best Times to Post to Weibo During CNY

January 26, 2016 |

It’s the “Super Bowl” of Chinese social media. “Le guerre finale” of digital marketing. The “Championship of Champagne Living”…okay, well maybe it’s none of those things but in reality the Chinese New Year presents digital marketers and brands alike with an unreal opportunity to cash in on an eager Chinese audience. And in the year…
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Weibo to Remove 140 Character Limit

January 22, 2016 |

Weibo has announced that it will soon remove its 140 character limit. This news comes only 2 weeks after Twitter confirmed that they are testing 10.000 character tweets. Weibo CEO Wang Gaofei has made public that paid Weibo members will have the new limit starting from January 28, while others will have to wait until…
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What We Learned by Pitching to China’s Top Agencies (It’s Not Pretty)

December 14, 2015 |

For the past 6 months we’ve been presenting our vision for social media management in China to Shanghai’s top agencies, with the hope that just a few of them share our vision with KAWO – to deliver greater transparency, more accountability, and better results for everyone. What started out as a learning exercise, soon made…
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NEW Feature: WeChat Analytics

November 25, 2015 |

With the release of KAWO’s WeChat integration, We’ve had lots of positive feedback and we’re busy releasing new features on a weekly basis. In the data driven age that we live in, we knew that analytics would be the next frontier in improving users WeChat experience on KAWO. WeChat Stats is the first step in…
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Made in China: Understanding Chinese Social Media

September 14, 2015 |

It’s no secret that China has blocked some widely (read: globally) used social media platforms such as Facebook, Twitter, Youtube, Instagram, Snapchat…the list goes on. With the help of VPN’s (Virtual Private Networks), mainland netizens (sometimes) can bypass “The Great Firewall” and surf on blocked websites.  Nevertheless, not many netizens are willing to pay the…
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Kobe Resurfaces on Weibo

June 3, 2015 |

Yesterday morning around 11 AM, Kobe Bryant made his return to the Chinese microblogging platform, Sina Weibo. The NBA star personally writes his own content on the account and has been an active user in the past as well, always causing Weibo’s huge population of NBA fans to get up in a wild bout of…
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WeChat Developer Workshop Follow Up

April 3, 2015 |

After noticing that there was a strong desire to learn more about WeChat development in the Shanghai tech and startup community, KAWO teamed up with AKQA to host an event specifically addressing this hot topic. Speakers Aaron Chang (JING digital), Alan Stafford (AKQA) and Brian van Damme (KAWO) presented about various ways to develop for…
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How to Understand Chinese Internet Shorthand

February 5, 2015 |

By: Wenxin Huang Similar to western social media, Chinese Internet shorthand is comprised of idioms, acronyms, clever double meanings, etc. There is a wide variety ofChinese Internet slang, below are the main categories that currently exist. Acronyms and Initialisms: Trends of using acronyms and initialisms by Chinese Internet users startedwith SF, derived from Sofa, which…
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How to Advertise on WeChat

January 28, 2015 |

After only four years of existence, Tencent’s WeChat is now one of the top mobile messaging platforms in the world. While some apps place most of their focus on one-to-one communication, WeChat distinguishes itself through its bevy of unique features.  With everything from the quirky “Drift Bottle” feature to the ever-practical “Walkie Talkie” option, WeChat’s…
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WeChat tool: How to Create an Auto Reply

August 13, 2014 |

Understanding how to manage a social media presence has become fundamental to every company’s business model. One of China’s most popular social media platforms, WeChat, has plenty of tools to help. One of the cooler features we’ve discovered so far is Auto Reply. Auto Reply allows the account holder the ability to personal it’s interactions…
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Owning a Weibo #Hashtag#

August 4, 2014 |

Like Twitter, popular phrases and topics are tagged with hashtags. Unlike Twitter, however, on Weibo, hashtags are preceded and followed by “#,” like #this#. Hashtags make it easy to follow a conversation stream and monitor the buzz around a topic.  Not only is it a good idea to include hashtags you’ve created for events and campaigns…
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How to Use WeChat Features

July 4, 2014 |

WeChat has some interesting features that can be incredibly useful. We show you how to use some of the cool features below (but remember to update your app! Not all features are available with older versions). Keep in mind that linking a bank account is only available for China right now. You can link a…
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Football Teams Posed for Big Year in China

February 8, 2014 |

Chinese New Year, the biggest holiday in the Chinese calendar, was celebrated at the end of the January this year. In addition to the traditional activities of going home (Chinese New Year is the world’s largest annual human migration), playing Mahjong with the grandparents, and giving hong bao (money gifts in a red envelope), there…
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