At KAWO, we believe that great teams create great content. Meet Katherine and Alex… First, Katherine creates a 6-month plan using calendar events and draft WeChat posts. Alex gives his feedback by leaving post comments. Katherine writes the content using KAWO’s intuitive article editor. Once she’s done, Alex provides detailed feedback using inline comments. Revisions… Keep reading…
“Content is King, but distribution is Queen and she wears the pants” – Jonathan Perelman, BuzzFeed So it applies to your social media marketing on Weibo. Creating awesome content is the first step to success, but just as much effort should be put into promoting your content to make sure it is seen by… Keep reading…
You must have noticed the major changes to WeChats official account, post cover image, in the latest v6.6 update. Along with the new borderless view for the post, WeChat also redesigned the cover image width and title layout. The new design undoubtedly puts the cover image in the spotlight. To boost your post open rate,… Keep reading…
Social marketing in China is evolving so fast. There are constantly new trends and opportunities. It is a real challenge to stay up-to-date. People constantly ask us where to get the latest industry news. So we asked some friends and put together this guide to the best WeChat accounts and Websites to follow. As a… Keep reading…
In this world of fake news and online scams it can be hard to know what is real on the internet, this is especially true in China. To combat this, Weibo has a complicated world of options to verify your account and let your users know they’re getting the real thing. Once verified you get… Keep reading…
Toutiao, or Jinri Toutiao (literally “Headline Today”) is a fast growing Chinese social media platform that you can’t overlook. Powered by artificial intelligence, it analyzes content and user behavior and tailors the feed to users’ interests. In September 2017, Toutiao announced to had achieved 120 million of daily active users. Single user in-app time reaches… Keep reading…
Once you have an image of the right size, you can use it to make WeChat stickers. If you don’t know how to compress images, check out our first article from the WeChat Stickers Guide. In this article, we will show you how to upload the image and how to delete a sticker. 1.… Keep reading…
Looking to create your own WeChat stickers but don’t know how? This series of guides covers everything you need to know about making customized stickers. To start with, you need a picture that can be uploaded to Wechat successfully. In this article, we will show you multiple ways to compress your photos. A. If… Keep reading…
One of the most frequently asked questions raised by social media managers using WeChat is how they can include links in the body of their WeChat articles. As most users have found out, the backend of WeChat is unfortunately without a hyperlink button in an article’s toolbar. It’s a frustrating as everyone involved in content… Keep reading…
Everything in this world exist for a reason, and the same goes for #hashtags. The most common function of hashtags that people know about is how they’re used to engage in topics and find pictures of a similar category. True enough, but hashtags actually have so much more to offer. For example, on Weibo, you… Keep reading…
Did you know that articles that contain images can get 94% more views than those that don’t? Better yet, were you aware that 93% of people surveyed say that visual imagery is the #1 factor impacting purchasing decisions? If these stats took you by surprise, you’re not alone. However, it also shows the need for… Keep reading…
We’ve mentioned it a number of times on our blog, but the importance of KOLs is a topic worth revisiting. A KOL has nearly unrivaled influence on the masses when it comes to promoting your product or message, and they can assuage the process of achieving viral status on social media, which tends to be… Keep reading…
By: Yujun Wu Have you ever wondered how to make popular Weibo posts? There are several ways to make posts stand out and help your brand interact with your fans. Keep it simple Although 140 characters may already seem very short, making your post under 10 characters can work surprisingly well. Keep in mind: sometimes,… Keep reading…
By: Michael Lin The process of becoming a KOL (Key Opinion Leader) is rather mercurial. A chance overnight tweet can make you a pivotal influencer in the world of social media. On the flip side, you can spend potential years of persistence and dedication in order to position yourself at the forefront of opinion and… Keep reading…
By: Wenxin Huang Similar to western social media, Chinese Internet shorthand is comprised of idioms, acronyms, clever double meanings, etc. There is a wide variety ofChinese Internet slang, below are the main categories that currently exist. Acronyms and Initialisms: Trends of using acronyms and initialisms by Chinese Internet users startedwith SF, derived from Sofa, which… Keep reading…
By: Yujun Wu As the premier social media platform in China, Sina Weibo does a good job of integrating hashtags into the use of the platform. As is the case with the use of hashtags in Western social media, hashtags make it easy to track and monitor the amount of buzz a topic creates. By… Keep reading…
After only four years of existence, Tencent’s WeChat is now one of the top mobile messaging platforms in the world. While some apps place most of their focus on one-to-one communication, WeChat distinguishes itself through its bevy of unique features. With everything from the quirky “Drift Bottle” feature to the ever-practical “Walkie Talkie” option, WeChat’s… Keep reading…
Understanding how to manage a social media presence has become fundamental to every company’s business model. One of China’s most popular social media platforms, WeChat, has plenty of tools to help. One of the cooler features we’ve discovered so far is Auto Reply. Auto Reply allows the account holder the ability to personal it’s interactions… Keep reading…
Like Twitter, popular phrases and topics are tagged with hashtags. Unlike Twitter, however, on Weibo, hashtags are preceded and followed by “#,” like #this#. Hashtags make it easy to follow a conversation stream and monitor the buzz around a topic. Not only is it a good idea to include hashtags you’ve created for events and campaigns… Keep reading…
WeChat has some interesting features that can be incredibly useful. We show you how to use some of the cool features below (but remember to update your app! Not all features are available with older versions). Keep in mind that linking a bank account is only available for China right now. You can link a… Keep reading…
A question we’ve gotten a lot is something along the lines of “We’re a foreign company, how can we register for a verified business account on WeChat?” It’s easy enough to sign up for a personal account WeChat- you can download the app on your mobile from the app store and register with your phone… Keep reading…