It’s your data, we want you to have it… One of the most time-consuming parts of reporting is collecting all the data. It can be manual tedious work and we want to free up your time to do more important tasks. Now with KAWO you can effortlessly export any of your social stats. Simply search… Keep reading…
“Content is King, but distribution is Queen and she wears the pants” – Jonathan Perelman, BuzzFeed So it applies to your social media marketing on Weibo. Creating awesome content is the first step to success, but just as much effort should be put into promoting your content to make sure it is seen by… Keep reading…
In this world of fake news and online scams it can be hard to know what is real on the internet, this is especially true in China. To combat this, Weibo has a complicated world of options to verify your account and let your users know they’re getting the real thing. Once verified you get… Keep reading…
In May, a pop-up tea store named Sang Cha (丧茶), roughly translated into ‘depressed tea’, opened in Shanghai for four days. This store was instantly a huge topic filling my WeChat moments and Weibo feed. Young people shared photos and jokes about the quirky concept which says mean things to their customers like… “You’re already… Keep reading…
The list of western personalities on Weibo just got bigger with a heavy weight name: Stephen Hawking. The world famous theoretical physicist wrote his first Weibo post early this morning, which was shared more than 172,000 times and has generated 327,000 likes at time of writing. “In my physical travels, I have only been able… Keep reading…
We recently released a new feature that helps you pick the best time to schedule your content. Since then we’ve had a lot of questions on how we were able to do this, so in this blog post, we’ll dive into some of the technology behind this feature. Data + Machine Learning = Insights Machine… Keep reading…
Our developers have been working hard to expand KAWO’s limits beyond the already available features. In addition to managing your content and internal communication needs, we want to help you make better choices for your brand in order to maximize engagement. That’s why we are launching the “Intelligent Scheduling” feature for Weibo! This new feature… Keep reading…
The social media era came along with a lot of new ways to communicate: Facebook, Instagram, Twitter and Snapchat are the big Western channels and Weibo and WeChat are the leaders in the East. It’s incredible what you can do with all of this social channels, but it can also be extremely challenging, as a… Keep reading…
With the release of KAWO v6, we have seen a host of new features take your Chinese social media game to a whole new level. One of the biggest advantages that we have at KAWO is an epic user base that is able to give us real-time feedback to help us improve our product. Having… Keep reading…
Weibo recently announced that it will soon remove its 140 character limit. You don’t really have to wait for this feature to be released, because making long Weibo posts is already possible. Here’s how. We don’t know if regular Weibo posts with their increased character limit will allow the embedding of rich media or markup. Two thousand… Keep reading…