Tag: weibo

“Sang”: The trend of negative messages on Weibo & WeChat

November 1, 2017 |

In May, a pop-up tea store named Sang Cha (丧茶), roughly translated into ‘depressed tea’, opened in Shanghai for four days. This store was instantly a huge topic filling my WeChat moments and Weibo feed. Young people shared photos and jokes about the quirky concept which says mean things to their customers like… “You’re already…
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New Powerful Intelligent Scheduling Feature Exclusively in KAWO

March 17, 2016 |

Our developers have been working hard to expand KAWO’s limits beyond the already available features. In addition to managing your content and internal communication needs, we want to help you make better choices for your brand in order to maximize engagement. That’s why we are launching the “Intelligent Scheduling” feature for Weibo! This new feature…
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Best Times to Post to Weibo During CNY

January 26, 2016 |

It’s the “Super Bowl” of Chinese social media. “Le guerre finale” of digital marketing. The “Championship of Champagne Living”…okay, well maybe it’s none of those things but in reality the Chinese New Year presents digital marketers and brands alike with an unreal opportunity to cash in on an eager Chinese audience. And in the year…
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Weibo to Remove 140 Character Limit

January 22, 2016 |

Weibo has announced that it will soon remove its 140 character limit. This news comes only 2 weeks after Twitter confirmed that they are testing 10.000 character tweets. Weibo CEO Wang Gaofei has made public that paid Weibo members will have the new limit starting from January 28, while others will have to wait until…
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What We Learned by Pitching to China’s Top Agencies (It’s Not Pretty)

December 14, 2015 |

For the past 6 months we’ve been presenting our vision for social media management in China to Shanghai’s top agencies, with the hope that just a few of them share our vision with KAWO – to deliver greater transparency, more accountability, and better results for everyone. What started out as a learning exercise, soon made…
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Made in China: Understanding Chinese Social Media

September 14, 2015 |

It’s no secret that China has blocked some widely (read: globally) used social media platforms such as Facebook, Twitter, Youtube, Instagram, Snapchat…the list goes on. With the help of VPN’s (Virtual Private Networks), mainland netizens (sometimes) can bypass “The Great Firewall” and surf on blocked websites.  Nevertheless, not many netizens are willing to pay the…
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Competitive Intelligence for Chinese Social Media

August 10, 2015 |

A number of social media tools that currently exist only give you data and analytics on your activity. While that’s useful and pertinent, often times in the marketing and branding industry, how you’re doing against your direct competitors provides much more valuable insight to the digital traction of your brand. So, the question remains, “How…
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KAWO Recap: RISE Conference 2015

August 3, 2015 |

This past weekend, our team had the opportunity to exhibit at RISE in Hong Kong. Despite there being over 500 startups in attendance, we were able to make some noise and meet some really cool people in the tech and startup scene. Here are some of the highlights: KAWO DOES PITCH 40 startups competed in…
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Kobe Resurfaces on Weibo

June 3, 2015 |

Yesterday morning around 11 AM, Kobe Bryant made his return to the Chinese microblogging platform, Sina Weibo. The NBA star personally writes his own content on the account and has been an active user in the past as well, always causing Weibo’s huge population of NBA fans to get up in a wild bout of…
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Notifications with KAWO

May 20, 2015 |

Even if you don’t log into KAWO everyday, we still send you an email when something important happens to your brand. Right now you can receive an email when the following events occur: A warning when your connection to Weibo is about to expire Your connection to Weibo has expired A post has failed to…
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Tim Cook Joins Weibo

May 13, 2015 |

Chinese Netizens went into a repost frenzy on Monday afternoon when Apple CEO Tim Cook joined Sina Weibo, China’s biggest microblogging platform. We were also pretty excited to see Tim Cook join the platform, as he’s one of many recent celebrities (Ellen DeGeneres, PM Narendra Modi) to join the platform. Weibo user’s greeted the Apple…
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How to Understand Chinese Internet Shorthand

February 5, 2015 |

By: Wenxin Huang Similar to western social media, Chinese Internet shorthand is comprised of idioms, acronyms, clever double meanings, etc. There is a wide variety ofChinese Internet slang, below are the main categories that currently exist. Acronyms and Initialisms: Trends of using acronyms and initialisms by Chinese Internet users startedwith SF, derived from Sofa, which…
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How to Advertise on SINA weibo

January 30, 2015 |

By: Micey Song What is the top platform in China? Where can people find the latest Chinese trends? Who has the most weibo users in China? The answer to all of these questions is the same: SINA weibo. As the top platform in China, SINA weibo is always developing new features to give users the…
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How to Advertise on WeChat

January 28, 2015 |

After only four years of existence, Tencent’s WeChat is now one of the top mobile messaging platforms in the world. While some apps place most of their focus on one-to-one communication, WeChat distinguishes itself through its bevy of unique features.  With everything from the quirky “Drift Bottle” feature to the ever-practical “Walkie Talkie” option, WeChat’s…
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Owning a Weibo #Hashtag#

August 4, 2014 |

Like Twitter, popular phrases and topics are tagged with hashtags. Unlike Twitter, however, on Weibo, hashtags are preceded and followed by “#,” like #this#. Hashtags make it easy to follow a conversation stream and monitor the buzz around a topic.  Not only is it a good idea to include hashtags you’ve created for events and campaigns…
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