As the world’s largest outbound tourism market, China is gaining attention from tourist destinations around the world. Last year over 122m Chinese tourists travelled abroad and spent over $261bn. In this livestream webinar, we attempted to demystify digital marketing in China for western DMOs. Our panel of 3 experts shared insights for brands looking to grow their presence and engage Chinese tourists.
Attracting Chinese Tourists Through WeChat, Weibo & KOL Marketing
Social Media Marketing Webinar
Influencing Chinese tourists' online decision making process
3 Levels of KOL & Influencer marketing for China Tourism
Founder & CEO
Developing effective content localisation strategies for China