Attracting Chinese Tourists Through WeChat, Weibo & KOL Marketing

Social Media Marketing Webinar

As the world’s largest outbound tourism market, China is gaining attention from tourist destinations around the world. Last year over 122m Chinese tourists travelled abroad and spent over $261bn. In this livestream webinar, we attempted to demystify digital marketing in China for western DMOs. Our panel of 3 experts shared insights for brands looking to grow their presence and engage Chinese tourists.

Influencing Chinese tourists' online decision making process

Michael Lin

Tourism Director

Mailman Group

3 Levels of KOL & Influencer marketing for China Tourism

Kim Leitzes

Founder & CEO


Developing effective content localisation strategies for China

Alex Duncan

Product Lead


Q&A Panel Discussion