2023 Webinar Series

The Ultimate Guide to China Social Media

Join us every other Thursday

for a 45-minute webinar

designed to help you understand

the social media landscape

in China

Topics will include:

🔍 Guide to Social Media Marketing in China 2023

🔍 Introduction to WeChat Marketing

🔍 Introduction to Weibo Marketing

🔍 Introduction to Douyin Marketing

🔍 Introduction to Kuaishou Marketing

🔍 Introduction to Xiaohongshu Marketing

🔍 Introduction to Bilibili Marketing

🔍 Introduction to Zhihu Marketing

🔍 Social Media Marketing to Seniors in China

🔍 Social Media Marketing to Gen Z in China

🔍 Social Media Marketing to Millennials in China

🔍 Guide to Social Media Marketing in China 2024

🔍 Guide to China Social Metrics

Who could benefit from the webinar?

✔️ Global marketing teams wanting to understand China better

✔️ Companies newly entered or planning to enter China

✔️ China teams wanting to help educate their overseas colleagues

Webinar Presenter

Kelly Xu

Kelly Xu joined KAWO as VP of Growth in April of 2022. She is responsible for driving KAWO’s growth in both China and overseas markets through strategic, integrated marketing efforts. Prior to joining KAWO, Kelly worked for a cross-border e-commerce company as Head of Digital Marketing. Before returning to China, Kelly lived and worked in the United States for more than ten years holding positions from PR specialist to VP of Marketing in technology and financial services industries, helping companies expand their business and increase brand presence in international markets such as North America, Asia, LATAM, and the Middle East. Kelly received her M.A. in Business and Economics Journalism from Boston University and B.A. in English from Shanghai Normal University.

Previous Webinars

Guide to Social Media Marketing in China 2023

Data Insights for China Social Marketing

What REALLY is the Best Time to Post on China Social Media?

How to Have an Effective China Marketing Team in 2023