Content Marketing Specialist

Salary negotiable

This is your opportunity to craft exciting stories about technology that will transform how China’s marketers work. Just imagine what you could do here…

We are looking for an honest, proactive, and meticulous Content Marketing expert to help accelerate KAWO’s growth. You demonstrate creative and critical thinking skills to craft best in class stories for marketing and communications campaigns that yield high-impact results.

In this role you will…

• Study how our prospects consume content across their decision-making lifecycle, identify gaps and fill them.
• Drive strategy, planning, and execution of KAWO’s content initiatives including but not limited to whitepapers, industry articles, research reports, blog posts, etc.
• Produce compelling content and narratives to generate market awareness and drive brand engagement
• Produce compelling content and narratives to generate market awareness and drive brand engagement
• Handle content across multiple platforms, from website, social media to events
• Build a following on WeChat and other social media channels
• Brainstorm and plan topics and content for webinars and offline events
• Research, develop, and write speeches, executive presentations, talking points, key messages, letters, and etc.
• Work with executives on media interviews, byline opportunities, and other brand engagements

About you…

• Ability to distill complex ideas into simple, engaging content.
• Exceptional writing and editing skills in Mandarin Chinese. Proficiency in English is preferred
• At least 2 years of social media marketing experience working in an agency
• A team player who collaborates well with others
• Ability to work independently and thrive in a fast-paced startup environment
• Strong project management and time management skills. Ability to complete tasks with high quality and on-deadline
• Bachelor’s degree