实现对抖音账号运营数据指标的洞察
了解如何提高抖音内容表现力,增涨抖音粉丝量
抖音运营数据指标概览
科握利用实时准确的数据自动生成抖音报告,衡量各类抖音内容运营数据指标,帮助您更直观快捷地找出数据变化原因,提高运营洞察效率,留下更多精力放在能直接带来回报率的工作上。
![Overview for Douyin analytic report screenshot in chinese](/wp-content/uploads/2022/05/Overview-Douyyin-report-screenshot-cn.png)
![Overview for Douyin report annotation in Chinese](/wp-content/uploads/2022/05/Overview-Douyyin-report-annotation-cn.png)
![Mac Background](/wp-content/plugins/screenshot-lightbox/build/images/macos-monterey-wallpaper.f590605e.jpg)
抖音运营数据指标列表
每个抖音运营数据指标都有独自的数据分析界面,让您对指标的细节表现了如指掌。
![]() | 抖音粉丝量 关注您抖音账号的粉丝数量 |
![]() | 抖音点赞量 点赞抖音视频的用户总数 |
![]() | 抖音视视数 发布的抖音视频总量 |
![]() | 抖音播放量 观看抖音视频的用户总数 |
![]() | 抖音评论量 评论了抖音视频的用户总数 |
![]() | 抖音分享量 将抖音视频分享到其它平台的用户总数 |
![]() | 抖音转发量 抖音平台内转发视频的用户数量 |
![]() | 抖音下载量 已下载抖音视频的用户总数 |
拿抖音点赞数来讲,KAWO科握后台能够展示选定区间内所有收到点赞的抖音帖子,并根据点赞对帖子进行排名,将数据可视化。
![Analytic report screenshot for likes on Douyin post in Chinese](/wp-content/uploads/2022/05/Metrics-Douyin-report-screenshot-cn.png)
![Analytic report annotation for likes on Douyin post in Chinese](/wp-content/uploads/2022/05/Metrics-Douyin-report-annotation-cn.png)
![Mac Background](/wp-content/plugins/screenshot-lightbox/build/images/macos-monterey-wallpaper.f590605e.jpg)
此外,您还可以点击每条抖音视频并查看其数据分析,了解每条视频在选定时段内的点赞量对总点赞数据对影响力,直观而深入地洞察每条视频每个指标的表现力。
![Analytic report screenshot for likes on each Douyin post in Chinese](/wp-content/uploads/2022/05/Each-post-likes-Douyin-report-screenshot-cn.png)
![Analytic report annotation for likes on each Douyin post in Chinese](/wp-content/uploads/2022/05/Each-post-likes-Douyin-report-annotation-cn.png)
![Mac Background](/wp-content/plugins/screenshot-lightbox/build/images/macos-monterey-wallpaper.f590605e.jpg)
利用标签洞察抖音内容表现力
KAWO科握利用标签对抖音发帖进行分类,既可横向对比不同标签下的内容数据,也能纵向对比不同数据指标下的标签表现,一目了然。
![Douyin content label analytics in Chinese](/wp-content/uploads/2022/05/Labeling-douyin-report-screenshot-cn.png)
![Douyin content label annotation in Chinese](/wp-content/uploads/2022/05/Labeling-douyin-report-annotation-cn.png)
![Mac Background](/wp-content/plugins/screenshot-lightbox/build/images/macos-monterey-wallpaper.f590605e.jpg)
竞品监测与分析报告
KAWO科握的竞品分析可以让您衡量自己的抖音运营数据表现,并保持领先于您的竞争对手,利用他们的增长发现新机会。您还可以轻松导出竞争对手数据监测报告,与团队共享。
![Analytics reporting page of competitors on Douyin in Chinese](/wp-content/uploads/2022/05/Competitor-Douyin-report-screenshot-cn-1.png)
![Business competitor on Douyin report annotation in Chinese](/wp-content/uploads/2022/05/Competitor-Douyin-report-annotation-cn.png)
![Mac Background](/wp-content/plugins/screenshot-lightbox/build/images/macos-monterey-wallpaper.f590605e.jpg)
KAWO科握的竞品分析还可以根据不同数据指标的表现力对竞品的微博排名,方便比较。
![Analytics report page of competitors best performing posts on Douyin in Chinese](/wp-content/uploads/2022/05/Top-post-Douyin-report-screenshot-cn-1.png)
![Competitors best performing posts on Douyin annotation in Chinese](/wp-content/uploads/2022/05/Top-post-Douyin-report-annotation-cn-1.png)
![Mac Background](/wp-content/plugins/screenshot-lightbox/build/images/macos-monterey-wallpaper.f590605e.jpg)
抖音运营数据指标报告下载
数据指标报告页面的信息可一键下载,帮助团队节省处理数据和创建报告的时间。
如果您需要图像格式,可在点击下载按钮后进行微调,选择运营数据指标与展现效果。
![Export Douyin report screenshot in chinese](/wp-content/uploads/2022/05/Export-Douyyin-report-screenshot-cn.png)
![Export Douyin report annotation in chinese](/wp-content/uploads/2022/05/Export-Douyyin-report-annotation-cn.png)
![Mac Background](/wp-content/plugins/screenshot-lightbox/build/images/macos-monterey-wallpaper.f590605e.jpg)
如果您需要表格形式,您可以选择 XLS 或 CSV 格式一键下载,完美替代 Excel 功能。
抖音帖子的数据指标
想要查看每条抖音视频的社媒表现力吗?您可以在计划页面点击任意一篇已发布的抖音帖子,同时查看文章预览与各类数据衡量指标,直观而明确。
![Douyin post analytics report page in Chinese](/wp-content/uploads/2022/05/Douyin-post-report-screenshot-cn.png)
![Douyin post analytics report annotation in Chinese](/wp-content/uploads/2022/05/Douyin-post-report-annotation-cn.png)
![Mac Background](/wp-content/plugins/screenshot-lightbox/build/images/macos-monterey-wallpaper.f590605e.jpg)
想要了解更多吗?
用科握,轻松玩转抖音!