KAWO is a four-year-old venture-backed WeChat and Weibo management platform headquartered in Shanghai, China.
Originally a side project of The Mailman Group, like many other SaaS companies we built our first product because we needed it.
Back in 2013 many western brands were just starting to develop a presence in China and social media was a very cost-effective way to begin. Brands were understandably still nervous about a country with a very different language and culture. We thought we could use technology to make social media in China more transparent, simple, and affordable.
The first version of KAWO pulled in posts from a brand's Facebook and Twitter accounts and made it easy to translate and publish them on Sina Weibo, Renren, and Tencent Weibo.
We soon realised that translation alone wasn't enough, brands needed localisation to take account of the cultural differences in China. So we pivoted KAWO to become a management platform helping brands and their global teams to work effectively together.
As Renren and Tencent Weibo become less popular, we stopped supporting them and focused our efforts on WeChat.
KAWO has since grown to become the #1 platform for global brands building a social presence in China. Every week thousands of posts are published to millions of followers for some of the top brands in the world. When Kobe announced his retirement and New York City launched their 'Love Campaign', those posts were scheduled, approved, and published through KAWO.
We're fundamentally a tech company. Our team is passionate about code, design, and user experience. We spend countless hours talking to users and analysing their usage data trying to understand what we can do to make their work easier and the end result better.
We've held developer meet ups at our offices, open sourced some of our code and tried to find ways to give back to the community that has helped us get where we are today.
Every week we push new updates to KAWO and have ambitious development plans for the future.
Andrew Collins CEO
Alex Duncan Product Lead
Brian van Damme CTO