How do you connect with them?
Building a beloved brand is more than having a product to sell. It’s about creating relationships with your audience, engaging with them and building trust.
At KAWO, we believe there’s no other communication channel that lets brands reach, empathize and engage with their customers as intimately as they do via social media.
How KAWO Started
Launched in 2013, KAWO was the brainchild of Alex and Brian with seed investment from Andrew. Back then, many Western brands had just started expanding their social media presence into China. The first version of KAWO was built to help western brands translate their Facebook and Twitter into Chinese and publish on Sina Weibo, QQ Weibo and RenRen.
The KAWO team learned from user feedback and soon pivoted the platform to focus on collaboration and analytics.
With the Chinese social media landscape becoming more complex, so are the challenges. Now, more than ever, brands and marketers need to work smarter.
We realized that marketing teams needed one central hub to effectively collaborate and manage content across the changing social media landscape.
By building out refined content editing, approval, scheduling and reporting functions, KAWO brings teams together to eliminate the chaos. Today, KAWO supports WeChat, Weibo, Douyin and Kuaishou, with more social platforms being added soon.
KAWO is Built in China for China
We work with more than 500 global brands across a wide range of industries, empowering teams to create better content and gain valuable insights about their Chinese followers. With our unparalleled expertise in the local social media landscape, customer insights and regulations, we’re uniquely positioned to support your brand’s social success in China.
Laser Focused on Our Users
We’ve carved out a unique space in the Chinese social media management domain, but we’re always pushing our product and business towards new heights. Our team deeply cares about user experience, spending countless hours talking to our users in order to understand what we can do to make their work easier.
KAWO received $5M in Pre-A financing from Sequoia Capital China.
Want to work at KAWO?
Send your resume to [email protected].