Managing a social media content calendar is hard enough, and it just gets more stressful when trying to keep track of all the holidays in China.
This is why we’ve put together The Ultimate China Marketing Calendar, with events to inspire & guide your 2022 marketing plans. Use it to plan ahead and ensure you never miss out on relevant dates and holidays!
To ensure a positive experience for your audience on social media, a higher loading speed of content is needed. It can lead to deeper engagement and build trust between your brand and your potential customers. To start with, you need clear images with sizes as small as possible . In this article, we will show you multipe free image resizing tools to compress your photos
Dear Customers, Partners, Friends, Family & Everyone who believed in KAWO,
We are delighted to announce that KAWO has received a $5 million (USD) investment from Sequoia Capital. This is a huge validation of our mission to build the best social media management platform for teams in China.
Thank you so so much for being part of our journey so far. It’s been 8 years since we first started building KAWO and without you, our customers, users and partners we couldn’t have achieved this awesome milestone.
So what will we do with all this 💰 ?
Our mission remains the same to build the best software for teams managing China social media. Every day we talk to teams who tell us about the challenges, from declining engagement to endless overtime.
We’re going to accelerate the development of our platform & use this money to solve some hard problems. Among many other projects, we’ll develop AI to give you insights and answer your most pressing questions.
KAWO will continue to be user driven. So please reach out and let us know what you’d like to see…
Using GIF’s is a great way to express yourself and even better when it’s a customized one. But what if you are not familiar with Photoshop, Camtasia Studio, or Adobe Premiere?In this article, we will show you very simple ways that will allow you to create your own customized GIFs for WeChat.
Everyone in marketing is talking about digital transformation, but few are really doing it.
2021 is the year when genuine digital transformation is needed more than ever. Marketing teams in China currently operate in a state of chaos and chronic inefficiency. When the work was easy and the money was flowing, this wasn’t a big problem. Now, growth is slowing, competition is fierce and wages are rising.
If you’ve ever worked with a spreadsheet that contains thousands of rows of data, you feel my pain. Human brains are not capable of identifying trends just by looking at data dumps alone. This is why data really becomes valuable when it’s visualized; charts and graphs remove ambiguity around numbers and instead, tell a story.
Brands are demanding more data and China insights from their agencies. They don’t want to wait for a weekly or monthly update; they want to be able to check progress whenever they wish. Even if they can’t read Chinese, they still want to feel connected to their brand presence in China.
That’s what my instincts were telling me. I had seen less and less of the tell-tale blue circle throughout my contacts. So I had 10 different volunteers document how many time capsules they saw per week.
In the 14 days we captured usage declined by 34%. Weekends saw increased activity but during the week time capsule usage is minimal. As each volunteer had over 600 friends (some as many as 1400), there is a minimum of 6000 points of reference for TC creation.
We also surveyed 87 people to see if we could gauge the sentiment towards the Time Capsule feature.