Internet in China: The Changing Nature of Chinese Internet Users

In our previous post we covered why the social media landscape in China is so different from the rest of the world. In this post, we will take a look at how rapid changes in Chinese economy have changed the Internet landscape – mainly because of the people accessing it.

  • How has the profile of Chinese netizens changed over the past 20 years?
  • What trends have these changes brought along for Chinese internet users?
  • What these changes mean for your China content strategy?

This content is adapted from our Ultimate Guide to China Social Media Marketing 2022. As the name suggests, this is the guide to read if social media marketing in China is on your radar. If you haven’t read it yet, here’s the link to the full guide!

Internet in China: Why is the Social Media Landscape So Different in China?

We recently published our Ultimate Guide to China Social Media Marketing 2022. As the name suggests, this is the guide to read if social media marketing in China is on your radar.

This is the first post in a long series of breaking down each chapter and/or section within the guide. If you haven’t read it yet, here’s the link to the full guide!

You probably know that you can’t access networks like Facebook, Instagram, YouTube and many more in China. In this post, we’re tracing back to how the internet in China became what it is today!

  • When and how did internet become a thing in China?
  • Who were the first internet users in China?
  • Why is the social media landscape so different in China?
  • What does it all mean for your marketing strategy?

2022 China Marketing Calendar

Managing a social media content calendar is hard enough, and it just gets more stressful when trying to keep track of all the holidays in China.

china marketing calendar

This is why we’ve put together The Ultimate China Marketing Calendar, with events to inspire & guide your 2022 marketing plans. Use it to plan ahead and ensure you never miss out on relevant dates and holidays!

Here is Your China Marketing Calendar for 2022



New Year’s Day


Hugging Day


World Education Day

SAT 29 & SUN 30 JAN

Spring Festival Make Up Days


Chinese New Year’s Eve

Free Image Resizing Tools for Social Media 2022

Adding images to your content makes your posts more engaging, fun and memorable. However, the worst thing you can do today is posting an incorrectly sized photo to your social channels. In this article, we will cover free image resizing tools to compress your photos for social.

Thank you…

Dear Customers, Partners, Friends, Family & Everyone who believed in KAWO,

We are delighted to announce that KAWO has received a $5 million (USD) investment from Sequoia Capital. This is a huge validation of our mission to build the best social media management platform for teams in China.

Thank you so so much for being part of our journey so far. It’s been 8 years since we first started building KAWO and without you, our customers, users and partners we couldn’t have achieved this awesome milestone.

So what will we do with all this 💰 ?

Our mission remains the same to build the best software for teams managing China social media. Every day we talk to teams who tell us about the challenges, from declining engagement to endless overtime.

We’re going to accelerate the development of our platform & use this money to solve some hard problems. Among many other projects, we’ll develop AI to give you insights and answer your most pressing questions. 

KAWO will continue to be user driven. So please reach out and let us know what you’d like to see…

Many thanks,

The Whole KAWO Team

Why is Digital Transformation so Hard in China?

Everyone in marketing is talking about digital transformation, but few are really doing it.

2021 is the year when genuine digital transformation is needed more than ever. Marketing teams in China currently operate in a state of chaos and chronic inefficiency. When the work was easy and the money was flowing, this wasn’t a big problem. Now, growth is slowing, competition is fierce and wages are rising.

6 Reasons You Should Be Using Google Data Studio

scarp your spreadsheets and use google data studio

I hate spreadsheets.

stressful spreadsheet

If you’ve ever worked with a spreadsheet that contains thousands of rows of data, you feel my pain. Human brains are not capable of identifying trends just by looking at data dumps alone. This is why data really becomes valuable when it’s visualized; charts and graphs remove ambiguity around numbers and instead, tell a story.

2019 WeChat & Weibo Data Insights

If only 10% of your WeChat followers read each article you are still probably doing better than you think.

Both WeChat & Weibo have reached maturity making them a real challenge for marketing teams all over China, but the data clearly shows there are ways you can win.

We analysed 20 million data points to answer every marketers top questions.