“Little Broken Station” to Main Social Media Battlefield for Auto Manufacturers, Bilibili

Users affectionately called Bilibili a “little broken station” due to its unreliable service in the past…

With ACG content (anime, comics, and games) as its core, Bilibili stood apart from popular long-form video platforms such as Qiyi, Youku, and Tencent in that it focuses on niche cultural groups, “barrage culture (弹幕文化)”, and a strong learning atmosphere.

Bilibili appeals mostly to GenZers, young people born between 1995 and 2009, and there are more than 7,000 niche cultural groups available to them. Users can gain new knowledge from rich and in-depth learning resources.

With a high user retention rate, Bilibili is undoubtedly one of the social media platforms that is suitable for brands that want to embrace the young generation.

KAWO believes it’s essential to be a brand that understands young people’s thinking and behavior habits, integrates into Bilibili’s culture, communicates like friends, and resonates with young people on Bilibili.

In today’s marketing environment, vertical media and social apps are the main battlefields for brands to reach their customers. “Bilibili” is a gathering place for many young people, attracting a growing number of automakers to participate. In contrast to other platforms, Bilibili’s users value content and are more tolerant and interactive…

Content that provides value to your audience remains the golden rule for success.

Automobile companies can achieve twice the results marketing on Bilibili by choosing the right content creators(UP主). Regarding content, carmakers should focus on collaboration with creators, interaction with their audiences, and ensuring the quality of content.

On June 1, 2023, KAWO launches the fifth social media network Bilibili, after connecting to WeChat, Weibo, Kuaishou, and Douyin APIs. 🎉

As a social media management platform, KAWO allows marketing directors to manage multiple accounts across five mainstream platforms, improve operational efficiency through data visualization, analyze and track competitors‘ marketing dynamics and popular content.

KAWO also does not have a limit on its number of users. A single KAWO account may be enough to manage social media for an entire team. Contact us if you’d like to learn more.

Social Media Marketing
to Seniors in China 2023

There is a high chance your brand is missing out on China’s largest-growing consumer group… And no, it’s not Gen Z

This group is expected to contribute to a third of China’s GDP in the next 30 years, rising from 5.9 trillion in 2021 to 106 trillion by 2050 —— they are seniors, the fastest-growing consumer group in modern China.

However, the outdated notion that seniors are reluctant to spend prevails — making this a market ripe for savvy brands to capitalize on. Little effort has been put into studying this group’s needs and behavior changes. Their potential consumer demands are a huge opportunity for those brands who start paying attention – so we made an entire “Social Media Marketing to Seniors in China” guide for you!

Seniors’ Potential on Social

30.8% of China’s 1.07 billion netizens are over 50 years old, and age isn’t slowing them down anytime soon. They are actively engaging in social media which capture most of seniors’ attention online. Most online activities seniors engage in take place on social media apps, including instant messaging, short video and news feed.

Screenshot of content on seniors' potential of spending power

Online transaction volume made by senior citizens has grown 3 times in the first 8 months of 2022 compared to 2021. In recent years, social media usage and purchasing power of seniors have increased exponentially, which inspired China social networks to modify their apps’ interfaces for senior users.

NEW! Full-text Search 🔍

🧐 What are some good WeChat articles our competitors posted in Q1?

🧐 Do our competitors still make consistent efforts on their Weibo in 2023?

🧐 Which Douyin video got the best views in the past 90 days?

🧐 Can we learn from the Kuaishou video that went viral on Women’s day?

We will tell you👇

🤓 KAWO’s Full-text Search is a competitive analysis tool built into KAWO’s Competitors, allowing users to search for competitors’ top content or content with any specific keywords. With the feature, brands like yours can better analyze competitors’ efforts on seven mainstream social media platforms in China — WeChat Official Accounts, WeChat Channels, Weibo, Douyin, Kuaishou, Xiaohongshu, and Bilibili.