As competition in the local automotive market heats up, brands are stepping up their efforts to outpace rivals in product offerings and pricing strategies. A growing number of automotive brands are recognizing the potential of KOS (Key Opinion Sales) marketing. As an emerging marketing trend, KOS marketing bridges online traffic and offline stores, gradually becoming a core component of brand marketing strategies. With the rise of KOS marketing, how should brands respond to the challenges they face? What marketing insights do we have to quickly secure a foothold in this highly competitive market?
The Rise of KOS Marketing: A New Opportunity in Social Media A Breakthrough for Brands
Social media is playing an unprecedented role in shaping consumer purchasing decisions. According to the 2023 Xiaohongshu Deloitte Automotive Industry Marketing Whitepaper, users heavily rely on social media platforms, especially platforms like Xiaohongshu, to obtain car reviews and shopping experiences.
Forget the theory; let’s talk about the results! The best way to understand the power of KOS marketing is to see it in action. But first, a quick reminder of what we mean by KOS.
Key Opinion Sales (KOS) is all about turning your sales associates into influential voices on social media. They’re the ones who know your products best, who build relationships with customers every day, and who can offer authentic, expert advice. >> Download the full report
So, you’ve jumped on the KOS bandwagon – congrats! But before you unleash a horde of enthusiastic sales associates onto the digital world, hold your horses. KOS marketing, like a wild stallion, can be powerful but unpredictable. To truly tame this beast and harness its full potential, you need the perfect blend of art and science.
Remember how we talked about turning your sales associates into powerful influencers? That’s Key Opinion Sales (KOS) in a nutshell – empowering your frontline team to become brand advocates on social media. Now, it’s time to choose the battlefield where your KOS army will conquer.
China’s social media landscape is vast and varied, with each platform offering unique advantages. Picking the right one is crucial for reaching your target audience and achieving your marketing goals. So, where should your KOS shine brightest? Let’s explore the top contenders.
The battle for influencer marketing supremacy in China is heating up! While KOLs and KOCs have long reigned supreme, a new contender is shaking things up: Key Opinion Sales (KOS). But before we throw them all in the ring, let’s make sure everyone understands this rising star.
