Yesterday
KOS in Action: Real Brands, Real Results, Real Impact
Forget the theory; let’s talk about the results! The best way to understand the power of KOS marketing is to see it in action. But first, a quick reminder of what we mean by KOS.
KOS: Your Secret Weapon in the Influencer Marketing Battle
Key Opinion Sales (KOS) is all about turning your sales associates into influential voices on social media. They’re the ones who know your products best, who build relationships with customers every day, and who can offer authentic, expert advice. >> Download the full report
Last Tue
Master the Art and Science of KOS Marketing
So, you’ve jumped on the KOS bandwagon – congrats! But before you unleash a horde of enthusiastic sales associates onto the digital world, hold your horses. KOS marketing, like a wild stallion, can be powerful but unpredictable. To truly tame this beast and harness its full potential, you need the perfect blend of art and science.
Tue 12 Nov
Xiaohongshu, Douyin, WeChat Channels: Where Should Your KOS Shine?
Remember how we talked about turning your sales associates into powerful influencers? That’s Key Opinion Sales (KOS) in a nutshell – empowering your frontline team to become brand advocates on social media. Now, it’s time to choose the battlefield where your KOS army will conquer.
China’s social media landscape is vast and varied, with each platform offering unique advantages. Picking the right one is crucial for reaching your target audience and achieving your marketing goals. So, where should your KOS shine brightest? Let’s explore the top contenders.
Tue 5 Nov
KOS vs. KOLs/KOCs: A Showdown for Influencer Marketing in China?
The battle for influencer marketing supremacy in China is heating up! While KOLs and KOCs have long reigned supreme, a new contender is shaking things up: Key Opinion Sales (KOS). But before we throw them all in the ring, let’s make sure everyone understands this rising star.
Mon 4 Nov
The Rise of KOS: Why Your SA Might be the Secret Weapon You’re Overlooking in China?
Let’s face it, the marketing landscape in China is a jungle. Budgets are tighter than ever, KOLs are losing their bite, and consumers are becoming immune to the same old tricks. So, how can your brand stand out and thrive in this challenging environment? Enter Key Opinion Sales (KOS) marketing – your secret weapon to conquer the Chinese market.
