KAWO Blog

What’s New: Highlighting Key China Marketing Moments

🔍 “365 Days” – A Comprehensive View of Your Brand Every Day

The calendar is designed and arranged by month, with a blank space reserved for notes on each day. It offers printing-level precision, suitable for high-quality printing. It can be easily pasted on the wall, eliminating the need for manual flipping. From a global perspective, it allows brand and marketing teams to precisely target marketing efforts to each day.

💡 Excellent marketing cases inspire creative inspiration

Bringing together outstanding cases from 24 B2C and B2B brands at various marketing nodes, this reveals how to effectively convey brand value and social responsibility through clever combinations of festivals and products, enhancing brand recognition and sales conversion. It opens up new ideas and provides inspiration for marketers.

🗓️ Highlight important marketing milestones

The other one of the most exciting features of the 2026 Marketing Calendar is the inclusion of over 160 important marketing milestones, carefully categorized into four distinct groups:

1.Critical Marketing Event
These are the industry-defining events that are expected to drive significant consumer attention and engagement. Think of it as the high-impact moments of the year—moments that can make or break your brand visibility.

e.g. Valentine’s Day, Dragon Boat Festival, National Day

2. Essential Marketing Event
These are crucial dates for brands to align with to ensure they don’t miss out on key audience touchpoints. These events may not be as high-profile as the major events, but they still hold significant value in terms of audience engagement and brand relevance.

e.g. Arbor Day, World Book Day, National Fitness Day

3. Trending Marketing Event
As China’s market continues to evolve rapidly, new and emerging trends are continuously reshaping the landscape. This section of the calendar highlights these budding trends, ensuring marketers stay ahead of the curve and tap into fresh, innovative opportunities.

e.g. World Bicycle Day, China Tourism Day

4. Periodic Marketing Event
Some marketing initiatives require a longer-term focus. This category includes recurring events and seasonal campaigns that may not have a one-off impact but contribute to long-term brand growth and customer loyalty.

e.g. FIFA World Cup 2026, Winter Olympics 

The Calendar provides a valuable tool for planning marketing campaigns in advance, helping you seize every potential growth opportunity in the upcoming new year!

As competition in the local automotive market heats up, brands are stepping up their efforts to outpace rivals in product offerings and pricing strategies. A growing number of automotive brands are recognizing the potential of KOS (Key Opinion Sales) marketing. As an emerging marketing trend, KOS marketing bridges online traffic and offline stores, gradually becoming a core component of brand marketing strategies. With the rise of KOS marketing, how should brands respond to the challenges they face? What marketing insights do we have to quickly secure a foothold in this highly competitive market?

The Rise of KOS Marketing:
A New Opportunity in Social Media
A Breakthrough for Brands

Social media is playing an unprecedented role in shaping consumer purchasing decisions. According to the 2023 Xiaohongshu Deloitte Automotive Industry Marketing Whitepaper, users heavily rely on social media platforms, especially platforms like Xiaohongshu, to obtain car reviews and shopping experiences.

Forget the theory; let’s talk about the results! The best way to understand the power of KOS marketing is to see it in action. But first, a quick reminder of what we mean by KOS.

KOS: Your Secret Weapon in the Influencer Marketing Battle

Key Opinion Sales (KOS) is all about turning your sales associates into influential voices on social media. They’re the ones who know your products best, who build relationships with customers every day, and who can offer authentic, expert advice. >> Download the full report

So, you’ve jumped on the KOS bandwagon – congrats! But before you unleash a horde of enthusiastic sales associates onto the digital world, hold your horses. KOS marketing, like a wild stallion, can be powerful but unpredictable. To truly tame this beast and harness its full potential, you need the perfect blend of art and science.

Remember how we talked about turning your sales associates into powerful influencers? That’s Key Opinion Sales (KOS) in a nutshell – empowering your frontline team to become brand advocates on social media. Now, it’s time to choose the battlefield where your KOS army will conquer.

China’s social media landscape is vast and varied, with each platform offering unique advantages. Picking the right one is crucial for reaching your target audience and achieving your marketing goals. So, where should your KOS shine brightest? Let’s explore the top contenders.