Tue 16 Jul
How a Chinese Hotel Chain Slashed Third-Party Booking Fees by Using KAWO as a Centralized Social Media Command Center
![](https://kawo.com/wp-content/uploads/2024/07/marten-bjork-n_IKQDCyrG0-unsplash-1024x683.jpg)
A prominent hotel chain, boasting a diverse portfolio of over 200 unique properties across China, recognized the power of social media to reach potential guests and drive direct bookings.
However, their reliance on costly third-party platforms was eating into their profits, prompting a strategic shift. The chain urgently needed to reduce its dependency on these platforms and harness the power of its owned social media matrix to drive direct bookings and maximize revenue potential.