Weibo

Weibo

Harnessing the Power of GIFs for Weibo Posts: Engage Your Audience Like Never Before

Weibo is a vibrant social media platform where millions of users share their thoughts, stories, and experiences every day. While many China marketers often debate how relevant Weibo is — the truth remains that Weibo continues...

1 Min Read

Weibo

Guide to Chinese Weibo Image Sizes 2022

Sina Weibo is a Chinese microblogging website, a hybrid between Facebook and Twitter. It is also one of the most widely used social networking platforms in China. Brands use Weibo in order to announce product releases,...

1 Min Read

Weibo

2019 WeChat & Weibo Data Insights

If only 10% of your WeChat followers read each article you are still probably doing better than you think. Both WeChat & Weibo have reached maturity making them a real challenge for marketing teams all over...

1 Min Read

Weibo

“Sang”: The trend of negative messages on Weibo & WeChat

In May, a pop-up tea store named Sang Cha (丧茶), roughly translated into 'depressed tea', opened in Shanghai for four days. This store was instantly a huge topic filling my WeChat moments and Weibo feed. Young...

1 Min Read

Weibo

Stephen Hawking is on Weibo even before getting on Twitter

The list of western personalities on Weibo just got bigger with a heavy weight name: Stephen Hawking. The world famous theoretical physicist wrote his first Weibo post early this morning, which was shared more than 172,000...

1 Min Read

Weibo

WeChat & Weibo: Better Together?

For most companies, launching into China’s social stratosphere can seem like a daunting task. Among the ever increasing number of platforms, brands are often forced to enter the debate between China’s social goliaths, Weibo and WeChat....

1 Min Read