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Guide to Chinese Weibo Image Sizes 2022

Sina Weibo is a Chinese microblogging website, a hybrid between Facebook and Twitter. It is also one of the most widely used social networking platforms in China. Brands use Weibo in order to announce product releases, engage with their fans and followers, and to distribute brand relevant content.
Here we take a look at different Weibo image sizes specifically for distribution on Weibo to help you properly present your visual information:

Note: All images have a maximum file size of 5MB. JPG, GIF, or PNG.  

Profile Picture and Cover Image

The setting for these two is straightforward. Profile picture has a universal ratio, while custom cover image is only available as a paid feature or for official accounts. 

Profile image ratio is 1:1 with a recommended size of 400 x 400 pixels (will be cropped into a circle)
Cover image ratio is 2.5:1 with a recommended size of 980 x 368 pixels

Post Preview Image

It’s slightly more complicated for Weibo post preview images. Situations vary according to different sizes and numbers of images in the Weibo post. 

Firstly, if there is only one image in a Weibo post, there are 3 scenarios (including 5 different ways ) to crop it in the preview as illustrated below.

1. Length > Width

When the length of the Weibo image is longer than its width, there are 2 scenarios where it would be cropped:

Image post with length and width ratio above 4:3 will be cropped as 4:3 in preview. The recommended size is 920 x 692 pixels.
Image post with length and width ratio between 1:1 to 4:3 will be cropped as 4:3 in preview. The recommended size is the same: 920 x 692 pixels.

2. Length = Width

When the length and width of the image is the same, it won’t be cropped:

image post with length and width ratio of 1:1 will be shown as it is (1:1). The recommended size is 900 x 900 pixels.

3. Length < Width

When the length of the Weibo image is shorter than its width, there are also 2 scenarios where it would be cropped:

image post with length and width ratio below 3:4 will be cropped as 3:4 in preview. The recommended size is 692 x 920 pixels.
Image post with length and width ratio between 3:4 to 1:1 will be cropped as 3:4 in preview. The recommended size is 692 x 920 pixels.

Secondly, when there are multiple images in the post, all images will show in the square shape, both in the post and preview. 

Multiple images of any sizes will display in a ratio of 1:1, maximum 9 images will show in thumbnail preview. Suggested size is 900 x 900 pixels.

Note: GIF applies to the same rule, but video previews are the same sizes as they show in the posts.

Weibo Article Cover Image

Cover image for the Weibo article has a fixed preview size. However, it will not show inside the article when you are viewing it on your phone. Instead, it’ll show on the top of the article when you are accessing it on your laptop.

Article cover image preview ratio is 1.78:1 with a recommended size of 980 x550 pixels, but in the content (view in laptop interface), the ratio is 5:2 with a recommended size of 980 x392 pixels.

KAWO backend can help you better navigating Weibo and other social media platforms. Welcome to visit our homepage to learn more about us.

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