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Blog Posts
- 2025
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How Automotive Brands Can Leverage KOS Marketing to Drive Business Growth
/en/blog/how-automotive-brands-can-leverage-kos-marketing-to-drive-business-growth - 2024
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KOS in Action: Real Brands, Real Results, Real Impact
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Master the Art and Science of KOS Marketing
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Xiaohongshu, Douyin, WeChat Channels: Where Should Your KOS Shine?
/en/blog/xiaohongshu-douyin-wechat-channels-where-should-your-kos-shine -
KOS vs. KOLs/KOCs: A Showdown for Influencer Marketing in China?
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The Rise of KOS: Why Your SA Might be the Secret Weapon You’re Overlooking in China?
/en/blog/the-rise-of-kos-why-your-sa-might-be-the-secret-weapon-youre-overlooking-in-china -
Conquering Social Media Content Chaos: How a Global Travel Brand’s China Team Accelerated Approval Times by 80%
/en/blog/conquering-social-media-content-chaos-how-a-global-travel-brands-china-team-accelerated-approval-times-by-80 -
Even the Finest Wine Needs a Good Salesman: Hoteliers Navigating the New Economic Reality in China
/en/blog/hotel-brands-navigating-the-new-economic-reality-in-china -
Rising Costs & Fierce Competition: How Hotels Can Win on Social Media in China
/en/blog/how-hotels-can-win-on-social-media-in-china -
A Brand’s Guide to Mastering Xiaohongshu, Douyin, and WeChat Channels Algorithms
/en/blog/a-brands-guide-to-mastering-xiaohongshu-douyin-and-wechat-channels-algorithms -
How a Chinese Hotel Chain Slashed Third-Party Booking Fees by Using KAWO as a Centralized Social Media Command Center
/en/blog/how-a-chinese-hotel-chain-slashed-third-party-booking-fees-by-using-kawo-as-a-centralized-social-media-command-center -
From Chaos to Cohesion: How One Luxury Group Mastered Multi-Brand Social Media KPIs in China
/en/blog/from-chaos-to-cohesion-how-one-luxury-group-mastered-multi-brand-social-media-kpis-in-china -
Cracking the WeChat Code: How Global Outdoor Apparel Giant Used Custom Metrics to Skyrocket Engagement
/en/blog/cracking-the-wechat-code-how-global-outdoor-apparel-giant-used-custom-metrics-to-skyrocket-engagement -
KAWO: Evolution of Collaboration in Social Media Management
/en/blog/kawo-evolution-of-collaboration-in-social-media-management -
How Brands Leverage the Special Forces Tourism Trend on Social Media to Connect with Gen Z
/en/blog/how-brands-leverage-the-special-forces-tourism-trend-on-social-media-to-connect-with-gen-z -
What Brands Must Know — Marketing Strategies for Gen Z
/en/blog/what-brands-must-know-marketing-strategies-for-gen-z -
What are Gen Z’s Core Values and Characteristics?
/en/blog/what-are-gen-zs-core-values-and-characteristics -
What Shaped Gen Z’s Consumption Concept?
/en/blog/what-shaped-gen-zs-consumption-concept -
2024 China Marketing Calendar
/en/blog/2024-china-marketing-calendar -
How to Explore Characteristics of Chinese Millennials on Social
/en/blog/how-to-explore-characteristics-of-chinese-millennials-on-social -
Attract Chinese Millennials with Nostalgia Marketing
/en/blog/attract-chinese-millennials-with-nostalgia-marketing -
Three Trends to Look For in 2024
/en/blog/three-trends-to-look-for-in-2024 -
How Competitor Tracking Can Either Hurt or Help Your Brand Performance on Social Media
/en/blog/how-competitor-tracking-can-either-hurt-or-help-your-brand-performance-on-social-media -
Chinese Millennials are Crucial for Brands’ China Social Success
/en/blog/chinese-millennials-are-crucial-for-brands-china-social-success - 2023
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China Social Media Trends and Tools to Leverage in 2024
/en/blog/china-social-media-trends-and-tools-to-leverage-in-2024 -
KAWO’ Social Media Marketing to Millennials in China
/en/blog/kawo-social-media-marketing-to-millennials-in-china -
KAWO Calculated Metrics Explained
/en/blog/kawo-calculated-metrics-explained -
Swift, Tailored Insights into Your WeChat Content with KAWO’s Calculated Metrics
/en/blog/kawo-data-center-chatgpt-instant-wechat-article-insights -
Sailing the WeChat Seas: Your Definitive Guide to Open and Verify Your WeChat Official Account
/en/blog/how-to-open-a-wechat-official-account-oa-and-apply-for-verification -
How to Plan and Execute a Winning Double 11 Strategy
/en/blog/how-to-plan-and-execute-a-winning-double-11-strategy -
Measure Awareness Conversion of Your Audience and Beware of Vanity Metrics
/en/blog/measure-awareness-conversion-of-your-audience-and-beware-of-vanity-metrics -
Measure Leads or Sales Conversion of Your Social Media Audience
/en/blog/measure-leads-or-sales-conversion-of-your-social-media-audience -
How to Set up and Track Social Media KPIs Correctly?
/en/blog/how-to-set-up-and-track-social-media-kpis-correctly -
Combine China Social Media Metrics with Customer Journey
/en/blog/combine-china-social-media-metrics-with-customer-journey -
Measuring China Social Metrics on Different Stages of the Marketing Funnel
/en/blog/measuring-social-metrics-on-different-stages-of-the-marketing-funnel -
KAWO’s Guide to China Social Metrics
/en/blog/kawos-guide-to-china-social-metrics -
Five Key Metrics that Help Brands Get On Douyin’s Algorithm and Gain More Traffic
/en/blog/five-key-metrics-that-help-brands-get-on-douyins-algorithm-and-gain-more-traffic -
Harnessing the Power of GIFs for Weibo Posts: Engage Your Audience Like Never Before
/en/blog/harnessing-the-power-of-gifs-for-weibo-posts-engage-your-audience-like-never-before -
Draw Chinese Consumer Insights from Analyzing Your Competitors’ Social Media Performance
/en/blog/how-global-brands-draw-relevant-consumer-insights-from-benchmarking-competitors-social-media-performance-data-in-china-example -
Do China’s Strict Social Media Controls Extend to Age-Gating for Alcohol Brands? It’s More Complicated Than You Might Think….
/en/blog/do-chinas-strict-social-media-controls-extend-to-age-gating-for-alcohol-brands-its-more-complicated-than-you-might-think -
How to Reach the Untapped Market on RED and Bilibili
/en/blog/how-to-reach-the-untapped-market-on-red-and-bilibili -
Unleash the Power of Social Media Analysis to Boost Your Brand Success in China 🌟
/en/blog/unleash-the-power-of-social-media-analysis-to-boost-your-brand-success-in-china-🌟 -
How to Reach the Untapped Market on WeChat and Channels
/en/blog/how-to-reach-the-untapped-market-on-wechat-and-channels -
How to Reach the Untapped Market on Douyin and Kuaishou
/en/blog/how-to-reach-the-untapped-market-on-douyin-and-kuaishou -
See Your Chinese Social Come to Life with☝️Content Publishing & Analytics Tool for WeChat, Weibo, Douyin, Kuaishou, and Bilibili
/en/blog/see-your-chinese-social-come-to-life-with-☝️content-publishing-analytics-tool-for-wechat-weibo-douyin-chinese-tiktok-kuaishou-bilibili -
Why Should Brands Value Seniors on China Social
/en/blog/why-should-brands-value-b-seniors-on-china-social -
Got Clients in China? Take the Most User-Friendly Agency-Client Collaboration Tool for a Spin 💃
/en/blog/need-to-manage-clients-in-china-take-the-most-user-friendly-agency-client-collaboration-tool-for-a-spin-💃 -
8 China Social Media Trends to Follow in 2023
/en/blog/8-china-social-media-trends-to-follow-in-2023 -
Making an Editorial Calendar for Chinese Social Media with Your Team Has Never Been More Intuitive or Easier
/en/blog/making-an-editorial-calendar-for-chinese-social-media-with-your-team-has-never-been-more-intuitive-or-easier -
How Bilibili Went from a Gamer’s Paradise to a Hot Marketing Opportunity for Auto Companies to Reach Consumers
/en/blog/how-this-chinese-platform-went-from-a-gamers-paradise-to-a-hot-marketing-opportunity-for-auto-companies-to-reach-consumers -
Ways to Visualize Your Data in KAWO
/en/blog/ways-to-visualize-your-data-in-kawo -
KAWO’s Social Media Marketing to Seniors in China 2023
/en/blog/social-media-marketing-b-to-seniors-in-china-2023 -
Big Decisions You’ll Never Notice: How Cartography Inspired KAWO’s Display of Stats
/en/blog/the-biggest-decisions-youll-never-notice-how-cartography-inspired-kawos-display-of-stats -
NEW! Full-text Search 🔍
/en/blog/new-full-text-search-🔍 -
NEW! Smart Scheduling ⌛️
/en/blog/new-smart-scheduling-is-live - 2022
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What Is a Good WeChat OA Open Rate?
/en/blog/open-rate-benchmark-for-brands-wechat-oa -
2023 China Marketing Calendar
/en/blog/2023-china-marketing-calendar-2 -
Guide to Chinese Weibo Image Sizes 2022
/en/blog/guide-to-weibo-image-sizes-2022 -
2022 Ultimate China Social Media Cheat Sheet
/en/blog/2022-ultimate-china-social-media-cheat-sheet -
iPhone has 3,633 emojis, but WeChat still Added 40 Extra!
/en/blog/iphone-has-3633-emojis-bbut-wechat-still-added-40-extra -
WeChat Post Cover Image: All You Need to Know
/en/blog/wechat-post-cover-image-all-you-need-to-know -
Internet in China: The Changing Nature of Chinese Internet Users
/en/blog/internet-in-china-the-changing-nature-of-chinese-internet-users -
Internet in China: Why is the Social Media Landscape So Different in China?
/en/blog/internet-in-china-why-is-the-social-media-landscape-so-different-in-china -
2022 China Marketing Calendar
/en/blog/the-ultimate-calendar-to-china-social-media-marketing-2022 - 2021
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Free Image Resizing Tools for Social Media 2022
/en/blog/how-to-resize-images-for-social-media-2022 -
Guide to Chinese Social Media Image Size: WeChat 2022
/en/blog/up-to-date-guide-to-chinese-social-media-image-sizes-wechat-2021 -
Thank you…
/en/blog/thank-you -
How to Make GIFs for WeChat – Ultimate WeChat Stickers Guide 2021
/en/blog/how-to-make-gifs-for-wechat-ultimate-wechat-stickers-guide-2021 -
Why is Digital Transformation so Hard in China?
/en/blog/why-is-digital-transformation-so-hard-in-china -
6 Reasons You Should Be Using Google Data Studio
/en/blog/6-reasons-you-should-be-using-google-data-studio - 2019
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2019 WeChat & Weibo Data Insights
/en/blog/2019-wechat-weibo-data-insights -
Tong Digital Prove Transparency is Good for Business
/en/blog/tong-digital-prove-transparency-is-good-for-business -
Has The WeChat Time Capsule Bubble Burst?
/en/blog/has-the-wechat-time-capsule-bubble-burst - 2018
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Find Your Social Crew: 2017 Social Media Executive Report
/en/blog/find-your-social-crew-2017-social-media-executive-report -
How to Drive Change in Your Company
/en/blog/how-to-drive-change-in-your-company - 2017
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Hey Siri, Are You Gonna Take My Job Away?
/en/blog/hey-siri-are-you-gonna-take-my-job-away -
“Sang”: The trend of negative messages on Weibo & WeChat
/en/blog/sang-the-trend-of-negative-messages-on-weibo-wechat - 2016
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Stephen Hawking is on Weibo even before getting on Twitter
/en/blog/stephen-hawking-is-on-weibo-even-before-getting-on -
Under The Hood: How KAWO Provides Intelligent Scheduling Suggestions
/en/blog/under-the-hood-how-kawo-provides-intelligent -
Take Your Community Management to Another Level with KAWO’s Reposting Tool
/en/blog/take-your-community-management-to-another-level - 2015
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How to Get Fake Reads on WeChat
/en/blog/how-to-get-fake-reads-on-wechat -
KAWO Makes Shortlist at Campaign Innovate
/en/blog/kawo-makes-shortlist-at-campaign-innovate -
Choosing the Right KOL
/en/blog/choosing-the-right-kol -
WeChat & Weibo: Better Together?
/en/blog/wechat-weibo-better-together -
How KAWO Powered RISE and Activated the Chinese Audience
/en/blog/how-kawo-powered-rise-and-activated-the-chinese -
KAWO Recap: RISE Conference 2015
/en/blog/kawo-recap-rise-conference-2015 -
‘nice’ App: China’s Answer to Instagram
/en/blog/nice-app-chinas-answer-to-instagram
Releases
- 2025
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Version 46.2.1
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Version 46.2.0
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Version 46.1.2
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Version 46.1.1
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Version 46.1.0
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Version 46.0.0
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Version 45.6.2
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Version 45.6.1
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Version 45.6.0
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Version 45.5.1
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Version 45.5.0
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Version 45.4
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Version 45.3
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Version 45.2
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Version 45
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Version 44.7
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Version 44.5
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Version 44.4.1
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Version 44.4
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Version 44.3
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Version 44.1.1
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Version 44.1
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Version 43.2.1
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Version 43.2
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Version 43.0.5
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Version 43.0.4
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Version 43.0.1
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Version 43.0.0
/en/releases/43-0-0 - 2024
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V18
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Version 16.9.2
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/en/releases/v16-7-3 -
Version 16.7.2
/en/releases/v16-7-2 -
Version 16.7.1
/en/releases/v16-7-1
