Join us on the third Thursday
of each month
for a 45-minute webinar
designed to help you understand
the social media landscape
in China
Topics will include:
🔍 Guide to Social Media Marketing in China 2024
🔍 B2B Social Media Marketing in China
🔍 WeChat Marketing
🔍 Douyin Marketing
🔍 Xiaohongshu Marketing
🔍 Guide to Social Media Marketing in China 2025
Who could benefit from the webinar?
✔️ Global marketing teams wanting to understand China better
✔️ Companies newly entered or planning to enter China
✔️ China teams wanting to help educate their overseas colleagues
Webinar Presenter
Kelly Xu
Kelly Xu joined KAWO as VP of Growth in April of 2022. She is responsible for driving KAWO’s growth in both China and overseas markets through strategic, integrated marketing efforts. Prior to joining KAWO, Kelly worked for a cross-border e-commerce company as Head of Digital Marketing. Before returning to China, Kelly lived and worked in the United States for more than ten years holding positions from PR specialist to VP of Marketing in technology and financial services industries, helping companies expand their business and increase brand presence in international markets such as North America, Asia, LATAM, and the Middle East. Kelly received her M.A. in Business and Economics Journalism from Boston University and B.A. in English from Shanghai Normal University.