KAWO Webinar Series 2024

The Ultimate Guide to China Social Media

The Ultimate Guide to China Social Media插图

Join us on the third Thursday

of each month

for a 45-minute webinar

designed to help you understand

the social media landscape

in China

Topics will include:

🔍 Guide to Social Media Marketing in China 2024

🔍 B2B Social Media Marketing in China

🔍 WeChat Marketing

🔍 Douyin Marketing

🔍 Xiaohongshu Marketing

🔍 Guide to Social Media Marketing in China 2025

Who could benefit from the webinar?

✔️ Global marketing teams wanting to understand China better

✔️ Companies newly entered or planning to enter China

✔️ China teams wanting to help educate their overseas colleagues

Webinar Presenter

The Ultimate Guide to China Social Media插图1

Kelly Xu

Kelly Xu joined KAWO as VP of Growth in April of 2022. She is responsible for driving KAWO’s growth in both China and overseas markets through strategic, integrated marketing efforts. Prior to joining KAWO, Kelly worked for a cross-border e-commerce company as Head of Digital Marketing. Before returning to China, Kelly lived and worked in the United States for more than ten years holding positions from PR specialist to VP of Marketing in technology and financial services industries, helping companies expand their business and increase brand presence in international markets such as North America, Asia, LATAM, and the Middle East. Kelly received her M.A. in Business and Economics Journalism from Boston University and B.A. in English from Shanghai Normal University.