KAWO vs SCRM

Explore the Long-term Value
of Social Media

Consumer loyalty helps brands survive the competitive market.
It needs to be fostered overtime with Social Media Management

Distinguish SMM from SCRM

SMMSCRM
Full NameSocial Media ManagementSocial Customer
Relationship Management
CategoryCollaboration and Data
Management
User Operation
EssenceManage Owned Content Efficiently
& Gain Data Insights
Document All Social Media
Interactions with Each Prospect
Data TypeGroup BehaviorsIndividual Behaviors
PurposeImprove Efficiency of
Content Strategy Adjustment
Create a Detailed
Customer Profile
ResultCultivate Brand LoyaltyHelp Sale more Accurately
Value
Cycle
Long-termShort-term
Consumer
Insights
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KAWO Helps Brands
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