Explore the Long-term Value
of Social Media

Consumer loyalty helps brands survive the competitive market.
It needs to be fostered overtime with Social Media Management

Distinguish SMM from SCRM

	SMM	SCRM
Full Name	Social Media Management	Social Customer Relationship Management
Category	Collaboration and Data Management	User Operation
Essence	Manage Owned Content Efficiently & Gain Data Insights	Document All Social Media Interactions with Each Prospect
Data Type	Group Behaviors	Individual Behaviors
Purpose	Improve Efficiency of Content Strategy Adjustment	Create a Detailed Customer Profile
Result	Cultivate Brand Loyalty	Help Sale more Accurately
Value Cycle	Long-term	Short-term
Consumer Insights