Seniors are the fastest-growing consumer group in China yet massively underserved.
Their potential consumer demands on social meida are a huge opportunity for those brands who start paying attention.
In this guide, you will learn about…
Customer Profile on Seniors in China
You’ll discover: 1) Evolution of China’s aging population; 2) differencies in mentality, consumer behaviors and purchasing habits among seniors; 3) behaviors and spending potential on China social networks
Ecosystem of WeChat Channels, Douyin, Kuaishou, RED and Bilibili
Marketing Tips and Opportunities on Each Platforms
You’ll learn the opportunities to engage seniors on each platform, and how you can tailor your marketing strategy to fit both their needs and the characteristics of the platform itself.
Case Studies of Brands Marketing on China Social Channels
You’ll learn in-depth analysis on how brands deployed their strategies e.g. owned media, influencers to amplify marketing impact.