Managing a social media content calendar is hard enough, and it just gets more stressful when trying to keep track of all the holidays in China.
This is why we’ve put together The Ultimate China Marketing Calendar, with events to inspire & guide your 2022 marketing plans. Use it to plan ahead and ensure you never miss out on relevant dates and holidays!
Here is Your China Marketing Calendar for 2022
January
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SAT 01 JAN New Year’s Day |
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FRI 21 JAN Hugging Day |
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MON 24 JAN World Education Day |
SAT 29 & SUN 30 JAN
Spring Festival Make Up Days
MON 31 JAN
Chinese New Year’s Eve
February
TUE 01 → SUN 06 FEB
Spring Festival
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FRI 04 → 22 FEB Beijing Winter Olympics |
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MON 14 FEB Valentine’s Day |
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TUE 15 FEB Lantern Festival |
March
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THU 03 MAR World Wildlife Day |
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FRI 04 → SUN 13 MAR Beijing Winter Paralympics |
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SAT 05 MAR Lei Feng Memorial Day |
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TUE 08 MAR Women’s Day |
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SAT 12 MAR Arbor Day |
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SUN 13 MAR 10 years since ByteDance was founded. |
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TUE 15 MAR World Consumer Rights Day |
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THU 17 MAR St. Patrick’s Day |
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SUN 20 MAR Spring Equinox |
April
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FRI 01 APR April Fools’ Day |
SAT 02 APR
Tomb Sweeping Make Up Day
SUN 03 → TUE 05 APR
Tomb Sweeping
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THU 07 APR World Health Day |
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SUN 17 APR Easter |
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WED 20 APR World Chinese Language Day |
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FRI 22 APR Earth Day |
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SAT 23 APR World Book Day |
SUN 24 APR
1st May Day Festival Make Up Day
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SUN 24 APR
Day
celebrating the history of
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SAT 30 APR → WED 04 MAY
May Day Festival
May
AT 07 MAY
2nd May Day Festival Make Up Day
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SUN 08 MAY Mother’s Day |
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FRI 20 MAY 520 “I Love You” Day |
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TUE 31 MAY World No Smoking Day |
June
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WED 01 JUN Children’s Day |
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FRI 03 JUN Dragon Boat Festival |
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TUE 07 JUN National
College
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SAT 18 JUN JD’s 618 Shopping Festival |
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SUN 19 JUN Father’s Day |
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SUN 19 JUN World Cat Day |
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TUE 21 JUN World Yoga Day |
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TUE 21 JUN Summer Solstice |
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TUE 28 JUN Pride Day |
July
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FRI 01 JUL Anniversary of the birth of
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FRI 01 JUL 25 years since the handover of Hong Kong |
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SUN 17 JUL World Emoji Day |
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SAT 30 JUL World Friendship Day |
August
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MON 01 AUG Army Day |
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WED 03 AUG 100 days until 11.11! |
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THU 04 AUG Chinese Valentine’s Day |
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FRI 12 AUG Ghost Festival |
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FRI 26 AUG World Dog Day |
September
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SAT 10 SEP Teacher’s Day |
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SAT 10 → 12 SEP Mid-Autumn Festival |
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SAT 10 → SUN 25 SEP Asian Games in Hangzhou |
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SAT 17 SEP World Cycling Day |
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TUE 20 SEP National Tooth Care Day |
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THU 22 SEP World Panda Day |
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THU 22 SEP Autumn Equinox |
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FRI 23 SEP World Sign Language Day |
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FRI 23 SEP World Tourism Day |
October
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SAT 01 OCT National Day |
SAT 01 → FRI 07 OCT
Golden Week
SAT 08 OCT
National Day Make Up Day
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SUN 16 OCT World Food Day |
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MON 17 OCT World
Day for the Eradication
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MON 31 OCT Halloween |
November
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SAT 05 → THU 10 NOV China International Import EXPO |
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WED 09 NOV National Fire Safety Day |
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FRI 11 NOV Singles’ Day |
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MON 21 NOV → SUN 18 DEC FIFA World Cup in Qatar |
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THU 24 NOV Thanksgiving |
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TUE 29 NOV China Dream Day |
December
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THU 01 DEC World AIDS Day |
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FRI 09 DEC World Football Day |
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MON 12 DEC Double Twelve |
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WED 21 DEC World Basketball Day |
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WED 21 DEC Winter Solstice |
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SUN 25 DEC Christmas Day |
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SAT 31 DEC New Year’s Eve |
Which Holidays Are Right for Your Brand?
Phew, this China marketing calendar covered a huge number of holidays! Don’t feel like you need to follow all of them. While there are many opportunities in 2022 to create awesome content, start with identifying which of the above events are on brand for you.
Content Planning is Key! 🔑
- Get organized – ensure you post regular updates and content.
- Planning will help make a connection between all the social media platforms you use so your brand can deliver a consistent message.
- Timely posts that align with major holidays and events will help maximize the interaction and engagement your content can generate.
- Investing a few minutes into planning (for example, with our China marketing calendar) will save you hours of time in the future!
Need help with the planning part? KAWO is a comprehensive social media management platform that can streamline your social media efforts. Plan, create and schedule content with your entire team – request a demo to find out how!