2022 China Marketing Calendar

Managing a social media content calendar is hard enough, and it just gets more stressful when trying to keep track of all the holidays in China.

This is why we’ve put together The Ultimate China Marketing Calendar, with events to inspire & guide your 2022 marketing plans. Use it to plan ahead and ensure you never miss out on relevant dates and holidays!

Here is Your China Marketing Calendar for 2022

January

	SAT 01 JAN New Year’s Day
	FRI 21 JAN Hugging Day
	MON 24 JAN World Education Day

SAT 29 & SUN 30 JAN

Spring Festival Make Up Days

MON 31 JAN

Chinese New Year’s Eve

February

TUE 01 → SUN 06 FEB

Spring Festival

	FRI 04 → 22 FEB Beijing Winter Olympics
	MON 14 FEB Valentine’s Day
	TUE 15 FEB Lantern Festival

March

	THU 03 MAR World Wildlife Day
FRI 04 → SUN 13 MAR Beijing Winter Paralympics
SAT 05 MAR Lei Feng Memorial Day
	TUE 08 MAR Women’s Day
	SAT 12 MAR Arbor Day
SUN 13 MAR 10 years since ByteDance was founded.
	TUE 15 MAR World Consumer Rights Day
	THU 17 MAR St. Patrick’s Day
	SUN 20 MAR Spring Equinox

April

FRI 01 APR April Fools’ Day

SAT 02 APR

Tomb Sweeping Make Up Day

SUN 03 → TUE 05 APR

Tomb Sweeping

	THU 07 APR World Health Day
	SUN 17 APR Easter
	WED 20 APR World Chinese Language Day
	FRI 22 APR Earth Day
	SAT 23 APR World Book Day

SUN 24 APR

1st May Day Festival Make Up Day

SUN 24 APR Day celebrating the history of China’s Space Exploration

SAT 30 APR → WED 04 MAY

May Day Festival

May

AT 07 MAY

2nd May Day Festival Make Up Day

SUN 08 MAY Mother’s Day

FRI 20 MAY 520 “I Love You” Day

TUE 31 MAY World No Smoking Day

June

	WED 01 JUN Children’s Day
	FRI 03 JUN Dragon Boat Festival
	TUE 07 JUN National College Entrance Examination

SAT 18 JUN JD’s 618 Shopping Festival

	SUN 19 JUN Father’s Day
	SUN 19 JUN World Cat Day
	TUE 21 JUN World Yoga Day
	TUE 21 JUN Summer Solstice
	TUE 28 JUN Pride Day

July

	FRI 01 JUL Anniversary of the birth of the Communist Party of China
FRI 01 JUL 25 years since the handover of Hong Kong
	SUN 17 JUL World Emoji Day
	SAT 30 JUL World Friendship Day

August

MON 01 AUG Army Day

WED 03 AUG 100 days until 11.11!

THU 04 AUG Chinese Valentine’s Day

	FRI 12 AUG Ghost Festival
	FRI 26 AUG World Dog Day

September

SAT 10 SEP Teacher’s Day

SAT 10 → 12 SEP Mid-Autumn Festival

SAT 10 → SUN 25 SEP Asian Games in Hangzhou
	SAT 17 SEP World Cycling Day
	TUE 20 SEP National Tooth Care Day
	THU 22 SEP World Panda Day
	THU 22 SEP Autumn Equinox
	FRI 23 SEP World Sign Language Day
	FRI 23 SEP World Tourism Day

October

SAT 01 OCT National Day

SAT 01 → FRI 07 OCT

Golden Week

SAT 08 OCT

National Day Make Up Day

	SUN 16 OCT World Food Day
	MON 17 OCT World Day for the Eradication of Poverty
	MON 31 OCT Halloween

November

SAT 05 → THU 10 NOV China International Import EXPO
	WED 09 NOV National Fire Safety Day

FRI 11 NOV Singles’ Day

MON 21 NOV → SUN 18 DEC FIFA World Cup in Qatar
	THU 24 NOV Thanksgiving
	TUE 29 NOV China Dream Day

December

	THU 01 DEC World AIDS Day
	FRI 09 DEC World Football Day

MON 12 DEC Double Twelve

	WED 21 DEC World Basketball Day
	WED 21 DEC Winter Solstice
	SUN 25 DEC Christmas Day
	SAT 31 DEC New Year’s Eve

Which Holidays Are Right for Your Brand?

Phew, this China marketing calendar covered a huge number of holidays! Don’t feel like you need to follow all of them. While there are many opportunities in 2022 to create awesome content, start with identifying which of the above events are on brand for you.

Content Planning is Key! 🔑

• Get organized – ensure you post regular updates and content.
• Planning will help make a connection between all the social media platforms you use so your brand can deliver a consistent message.
• Timely posts that align with major holidays and events will help maximize the interaction and engagement your content can generate.
• Investing a few minutes into planning (for example, with our China marketing calendar) will save you hours of time in the future!

Need help with the planning part? KAWO is a comprehensive social media management platform that can streamline your social media efforts. Plan, create and schedule content with your entire team – request a demo to find out how!