KAWO for WeChat Official Account

Optimize Your WeChat Management

Streamline your team’s WeChat Collaboration
Analyze WeChat official account data more efficiently

Why KAWO is Needed for Managing Your WeChat Official Accounts?

Chaotic Workflow and Inefficient Teamwork

With teams and agencies spread around the world, communication can be time-consuming and it’s hard to ensure everyone stays on the same page.

Information is easily lost or misinterpreted when multiple teams use different platforms for content planning, creation and analysis.

Language barriers and time differences exacerbate the already slow feedback and approval process.

Inefficient WeChat workflow causes trouble
Inefficient WeChat data analytics causes trouble
Navigating Data is Tricky

Social media landscape in China is different from its western counterpart. It’s difficult to understand all the metrics and what they entail.

Data is split in separate ecosystems and you have to wait for your China team to collect and translate data on top of the time difference.

Without insight into your own content as well as that of competitors, it’s hard to make content strategic decisions.

Streamline WeChat Management Workflow for Planning, Feedback and Approval

Integrated with Xiumi

Use Xiumi’s WeChat article editor and seamlessly sync to KAWO for smooth WeChat management process on feedback and approval.

Shared Calendars

All collaborators on KAWO can be simultaneously updated on any changes of events or content plans. WeChat management became easier.

Smart Scheduling

KAWO suggests the optimal posting time based on machine learning algorithms developed specifically for China social media platforms.

Painless Collaboration to Increase Effectiveness

Unlimited members of clients, internal/external teams can gain access to all project status or progress and communicate in one place, creating a transparent and orderly WeChat management workflow that WeChat groups and long email chains couldn’t achieve.

KAWO provides definitions of China social media metrics to help you understand data and can automatic translate posts into English.

Smooth Feedback and
Clear Approval on Content

No more sending previews in group chats. KAWO lets people comment on specific blocks of content, and @mention members to collaborate.

You can access comment section through mini-program as well and all communication are in sync.

Protect the reputation of your brand with simple and transparent approval. Only content approved by authorized users can be published.

Organize All Content Materials

Use KAWO’s media library to store, organize and search all materials in seconds by keywords, user or upload date. Learn more >>

Full Version History

KAWO keeps every single version of your WeChat article and lets you easily see the changes and switch back to an older version if you change your mind.

Enterprise Security

No more insecure sharing of usernames and passwords. Each KAWO user can be given different role access and deleted in two clicks.

Gain Data Insights More Easily
on WeChat Account Metrics

Set Realistic KPIs and Budget

Automatic weekly report in your language on your spending and progress, using historical data to set achievable goals. Learn more>>

Monitor Competitors

Automatically monitor the performance of your competitors. Browse their top content and gain insights & inspiration. Learn more>>

API for High Level Dashboards

KAWO’s Enterprise API and connector for Google Data Studio easily bring your China social data into high level marketing dashboards. Learn more>>

Effortless Overview and
Deep Analytics on Data

KAWO generates WeChat reports using realtime accurate WeChat official account data to help you instantly find out why something changed, improves efficiency and updates your team or clients with progress, allowing you to focus on work that delivers results.

Each WeChat Metric has its own WeChat analytics report page. You can use tagging visualizations to categorize content for deeper insights.

Download Team-friendly Reports with One Click

Save so much time on crunching data and creating reports.

You can adjust the layout and choose different WeChat metrics in imagery report, or just download all data into a spreadsheet, setting KAWO over and above Excel.

KAWO also partners closely with Emplifi and Hootsuite to support clients with the best solution for different markets.

Ready to learn more?

Managing WeChat with ease!