Optimize Weibo planning and collaboration
Combine tagging with data analytic for better decisions
KAWO was built to solve the biggest problems teams face managing Weibo Accounts
With teams and agencies spread around the world, communication can be time-consuming and hard to follow.
Information is easily lost or misinterpreted. Language barriers and time differences exacerbate an already slow feedback and approval process.
Lacking Data Insights
Difficult to understand all China social media metrics and what they entail.
Have to wait for your China team to collect and translate data on top of the time difference, hard to gain insights and adjust content strategy.
Better Performance on Weibo Starts with Better Collaboration
Full Version History
KAWO keeps every single version of your posts and lets you easily see the changes and switch back to an older version if you change your mind.
Stay on Track with
All team members can be simultaneously updated on any changes to events or content plans.
Publish at the Best Time
Machine learning algorithms developed specifically for China social media platforms will tell you the best time to post your content.
Easy Collaboration Makes Teams More Effective
Add unlimited users to your KAWO account including clients, vendors and internal teams. Replace long email chains with transparent and orderly workflows;
Provide definitions of China social media metrics to help understand data.
Bilingual & Safe Approval
Automatic translation and English Dashboard supports non-Chinese speaking teams to review content and understand metrics.;
Protect the reputation of your brand with simple and transparent approval. Only content approved by authorized users can be published.
Organized Media Library
Use KAWO’s media library to store, organize and search all materials in seconds by keywords, user or upload date. Learn more >>
No more insecure sharing of usernames and passwords. Each KAWO user can be given different role access and deleted in two clicks.
Gain Weibo Data Analytics Insights Faster
Download Team-friendly Reports with One Click
Stop wasting time crunching data and creating reports. Create custom reports with one click.
KAWO also partners closely with Emplifi and Hootsuite to support clients with the best solution for different markets.
Tag Content for Better Insights, Results
Each Weibo Metric has its own analytics report page. Use tagging visualizations to categorize content for deeper insights — KAWO won’t be visible to your audience. Improve efficiency and update your teams or clients with progress, allowing you to focus on work that delivers results. Learn more >>
Set Realistic KPIs and Budget
Automatic weekly reports in your language help keep your KPIs and budget on track. Identify problems or opportunities before it’s too late. Learn more>>
Automatically monitor the performance of your competitors. Browse their top content and gain insights & inspiration. Learn more>>
API for High Level Dashboards
KAWO’s Enterprise API and connector for Google Data Studio easily bring your China social data into high level marketing dashboards. Learn more>>