Social Media Marketing to Seniors in China 2023

Seniors are the fastest-growing consumer group in modern China. The spending potential of China’s senior citizens is expected to contribute to a third of China’s GDP in the next 30 years, rising from 5.9 trillion in 2021 to 106 trillion by 2050. Their buying power can no longer be ignored.

The outdated notion that seniors are reluctant to spend prevails — making this a market ripe for savvy brands to capitalize on. Little effort has been put into studying this group’s needs and behavior changes. Their potential consumer demands are a huge opportunity for those brands who start paying attention. 

cover of the guide to social media marketing to seniors in China 2023

Is your brand missing out on this opportunity? To assess the opportunities for your brand, our latest guidebook covers: 

1)Evolution of China’s aging population and what makes them unique today

2)Differences in mentality, consumer behavior and purchasing habits among seniors

3)Behaviors and spending potential of seniors on China’s biggest social commerce platforms

4)   The opportunities to engage seniors on China’s biggest social media networks such as WeChat, Douyin, Kuaishou, Bilibili and Xiaohongshu 

5)  Case studies to highlight how brands should deploy an effective strategy to capture the senior market

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