China Social Media Webinar Series

Webinar – How to Have an Effective
China Marketing Team in 2023

Understand the current China marketing landscape and what challenges to expect in 2023

Navigate the challenging marketing environment with an effective China team

Why do you need this free webinar?

The world economy is showing a broad-based and sharper-than-expected slowdown as the main engines of global growth – the US, China, and Europe – all experience weakening activity. Uncoincidentally, consumer confidence has also plummeted to an all time low in 2022 … the future seems bleak.

Under this climate, many marketing teams are facing new challenges such as indiscriminate budget cuts and demanding KPIs, which were put in place by decision makers in an attempt to weather through the hard time.

However, are these the best approaches? In this often short-term oriented market, do these methods promote the immediate survival at the expense of a healthy long-term growth or strategy? What other options are there for you to have the best in both worlds? KAWO would like to share our insights to help marketers navigate the unique options that lie ahead.

In this webinar, you’ll learn about:

Who could benefit from a webinar?

Webinar time

February 28, 10pm-11pm Shanghai | 2pm-3pm London | 9am-10am New York

Webinar Presenter

KAWO Co-Founder Alex Duncan's headshot

Alex Duncan


Alex Duncan is a British entrepreneur who has lived in China for 14 years. He got involved in a range of different startups. While working for Starwood Hotels on digital marketing projects, he met Brian van Damme and the two of them co-founded KAWO. Over the past 9 years Alex has worked across all areas of the company and in the process built a deep understanding of digital marketing in China as well as Chinese social media landscape. He is also a regular guest speaker of NYU, spreading his wisdom onto the new generations.