Social media plays an increasingly important role in brand awareness, audience engagement and conversion contribution for brands in China. Every social media platform is unique and ever-evolving, meanwhile different marketing teams implement different strategies.
It’s difficult to align the value of social media among the senior leadership, the managers and front-line employees, making it an ongoing challenge to effectively measure marketing efforts.
Having a systematic structure for the myriad of social media metrics is what brands and agencies desperately need under mounting competition and marginal pressure.
![Cover image of "Guide to China Social Metrics"](https://kawo.com/wp-content/uploads/2023/09/中国社媒指标详解2_1_EN-1-1024x512.jpg)
To help marketers in their daily efforts to track performance and translate KPIs into actual business success, this guide covers:
1)Overview on mainstream China social platforms
2)Defining metrics categories;
3)Tracking social media customer journey with marketing funnel;
4)Selecting appropriate KPIs on different China social platforms (WeChat, Channels, Weibo, Douyin, Kuaishou, RED, Bilibili);
5)How to make KPIs work;
6)How to measure conversion.