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2023 China Marketing Calendar

Managing a social media content calendar is hard enough, and it just gets more stressful when trying to keep track of all the holidays and marketing events in China.
This is why KAWO put together The Ultimate China Marketing Calendar to inspire and guide your 2023 marketing plans.

Here is Your China Marketing Calendar for 2023

January

SUN 01 JAN

New Year’s Day

SAT 21 → FRI 27 JAN

Spring Festival

SAT 28 & SUN 29 JAN

Spring Festival Make-up Days

February

SUN 05 FEB

Lantern Festival

TUE 14 FEB

Valentine’s Day

March

FRI 03 MAR

World Wildlife Day / World Hearing Day

WED 08 MAR

Women’s Day

SUN 12 MAR

Arbor Day

TUE 14 MAR

White Day / Pi (π) Day

WED 15 MAR

World Consumer Rights Day

TUE 20 MAR

World Oral Health Day

TUE 21 MAR

World Sleep Day

April

SAT 01 APR

April Fools’ Day

SUN 02 APR

World Autism Awareness Day

WED 05 APR

Tomb Sweeping

FRI 07 APR

World Health Day

THU 20 APR

U.N. Chinese Language Day

FRI 21 APR

World Creativity & Innovation Day

SAT 22 APR

Earth Day
Double Third Festival

SUN 23 APR

Make-up Day
World Book Day

MON 24 APR

China Space Day

Day celebrating the history of
China’s Space Exploration

SUN 30 APR

International SpankOut Day

May

SAT 29 APR → WED 03 MAY

Labor Day Holiday

THU 04 MAY

Youth Day

SAT 06 MAY

May Day Festival Make-up Day

WED 10 MAY

China Brand Day
20th Anniversary of Taobao

FRI 12 MAY

International Nurse Day

SUN 14 MAY

Mother’s Day

MON 15 MAY

International Day of Families

TUH 18 MAY

International Museum Day

FRI 19 MAY

China Tourism Day

SAT 20 MAY

520 “I Love You” Day

WED 31 MAY

World No Smoking Day

June

THU 01 JUN

Children’s Day

MON 05 JUN

World Environment Day

TUE 06 JUN

National Sight Day

WED 07 → THU 08 JUN

College Entrance Exam

THU 08 JUN

World Oceans Day

SUN 18 JUN

JD’s 618 Shopping Festival
Father’s Day

WED 21 JUN

International Yoga Day

THU 22 JUN → SAT 24 JUN

Dragon Boat Festival

SUN 25 JUN

Dragon Boat Festival Make-up Day

July

SAT 01 JUL

Anniversary of the birth of
the Communist Party of China

FRI 14 JUL → SUN 06 AUG

Qingdao International Beer Festival

SUN 16 JUL

Ice Cream Day

MON 17 JUL

World Emoji Day

FRI 28 JUL → TUE 08 AUG

The 31st Summer Universiade

August

TUE 01 AUG

Army Day

SAT 05 AUG

WeChat Pay 10th Anniversary
WeChat OA 10th Anniversary

TUE 08 AUG

International Cat Day
National Fitness Day

SUN 13 AUG

International Left-Handers Day

FRI 18 AUG

SUNING 818 Shopping Festival

TUE 22 AUG

Chinese Valentine’s Day
(Double Seventh Festival / Qixi)

SAT 26 AUG

International Dog Day

WED 30 AUG

Ghost Festival

September

FRI 01 SEP

Back to School Day

SUN 10 SEP

Teachers’ Day

SUN 17 SEP

World Cycling Day

WED 20 SEP

National Tooth Care Day

THU 21 AUG

Douyin 921 Festival
World Alzheimer’s Day

SAT 23 SEP → SUN 08 OCT

19th Asian Games in Hangzhou

WED 27 SEP

World Tourism Day

FRI 29 → SAT 30 SEP

Mid-Autumn Festival

October

SUN 01 OCT

National Day

SUN 01 → FRI 06 OCT

Golden Week

SAT 07 → SUN 08 OCT

National Day Make-up Day

TUE 10 OCT

World Mental Health Day

SUN 15 OCT

White Cane Safety Day

MON 16 OCT

World Food Day

TUE 17 OCT

National Poverty Alleviation Day

MON 23 OCT

Double Ninth Festival

TUE 24 OCT

Programmer’s Day

TUE 31 OCT

Halloween

November

SUN 05 → FRI 10 NOV

China International Import EXPO

THU 09 NOV

National Fire Safety Day

SAT 11 NOV

Singles’ Day (Double 11)

TUE 14 NOV

World Diabetes Day

THU 23 NOV

Thanksgiving

SAT 25 NOV

International Day for the Elimination
of Violence against Women

WED 29 NOV

China Dream Day

December

FRI 01 DEC

World AIDS Day

SUN 03 DEC

International Day of Persons with Disabilities

TUE 05 DEC

International Volunteer Day

SAT 09 DEC

World Football Day

TUE 12 DEC

Double Twelve

THU 21 DEC

World Basketball Day

SUN 24 DEC

Christmas Eve

MON 25 DEC

Christmas Day

SUN 31 DEC

New Year’s Eve

Like our China Marketing Calendar? Need help with the planning part? KAWO is a comprehensive social media management platform that can streamline your social media efforts. Plan, create and schedule content with your entire team – visit our website to find out how!

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