Managing a social media content calendar is hard enough, and it just gets more stressful when trying to keep track of all the holidays and marketing events in China.
This is why KAWO put together The Ultimate China Marketing Calendar to inspire and guide your 2023 marketing plans.
Here is Your China Marketing Calendar for 2023
January
|
SUN 01 JAN New Year’s Day |
SAT 21 → FRI 27 JAN
Spring Festival
SAT 28 & SUN 29 JAN
Spring Festival Make-up Days
February
|
SUN 05 FEB Lantern Festival |
|
TUE 14 FEB Valentine’s Day |
March
|
FRI 03 MAR World Wildlife Day / World Hearing Day |
|
WED 08 MAR Women’s Day |
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SUN 12 MAR Arbor Day |
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TUE 14 MAR White Day / Pi (π) Day |
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WED 15 MAR World Consumer Rights Day |
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TUE 20 MAR World Oral Health Day |
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TUE 21 MAR World Sleep Day |
April
|
SAT 01 APR April Fools’ Day |
|
SUN 02 APR World Autism Awareness Day |
WED 05 APR
Tomb Sweeping
|
FRI 07 APR World Health Day |
|
THU 20 APR U.N. Chinese Language Day |
|
FRI 21 APR World Creativity & Innovation Day |
|
SAT 22 APR Earth
Day
|
|
SUN 23 APR Make-up Day
|
|
MON 24 APR China Space Day
Day
celebrating the history of
|
|
SUN 30 APR International SpankOut Day |
May
SAT 29 APR → WED 03 MAY
Labor Day Holiday
|
THU 04 MAY Youth Day |
SAT 06 MAY
May Day Festival Make-up Day
|
WED 10 MAY China Brand Day
|
|
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FRI 12 MAY International Nurse Day |
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SUN 14 MAY Mother’s Day |
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MON 15 MAY International Day of Families |
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TUH 18 MAY International Museum Day |
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FRI 19 MAY China Tourism Day |
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SAT 20 MAY 520 “I Love You” Day |
|
WED 31 MAY World No Smoking Day |
June
|
THU 01 JUN Children’s Day |
|
MON 05 JUN World Environment Day |
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TUE 06 JUN National Sight Day |
|
WED 07 → THU 08 JUN College Entrance Exam |
|
|
THU 08 JUN World Oceans Day |
|
SUN 18 JUN JD’s
618 Shopping Festival
|
|
WED 21 JUN International Yoga Day |
THU 22 JUN → SAT 24 JUN
Dragon Boat Festival
SUN 25 JUN
Dragon Boat Festival Make-up Day
July
|
SAT 01 JUL Anniversary of the birth of
|
|
FRI 14 JUL → SUN 06 AUG Qingdao International Beer Festival |
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SUN 16 JUL Ice Cream Day |
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MON 17 JUL World Emoji Day |
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FRI 28 JUL → TUE 08 AUG The 31st Summer Universiade |
|
August
|
TUE 01 AUG Army Day |
|
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SAT 05 AUG WeChat Pay 10th Anniversary
|
|
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TUE 08 AUG International Cat Day
|
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SUN 13 AUG International Left-Handers Day |
|
FRI 18 AUG SUNING 818 Shopping Festival |
|
|
TUE 22 AUG Chinese
Valentine’s Day
|
|
SAT 26 AUG International Dog Day |
|
WED 30 AUG Ghost Festival |
September
|
FRI 01 SEP Back to School Day |
|
|
SUN 10 SEP Teachers’ Day |
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SUN 17 SEP World Cycling Day |
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WED 20 SEP National Tooth Care Day |
|
THU 21 AUG Douyin 921 Festival
|
|
SAT 23 SEP → SUN 08 OCT 19th Asian Games in Hangzhou |
|
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WED 27 SEP World Tourism Day |
|
FRI 29 → SAT 30 SEP Mid-Autumn Festival |
October
|
SUN 01 OCT National Day |
SUN 01 → FRI 06 OCT
Golden Week
SAT 07 → SUN 08 OCT
National Day Make-up Day
|
TUE 10 OCT World Mental Health Day |
|
SUN 15 OCT White Cane Safety Day |
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MON 16 OCT World Food Day |
|
TUE 17 OCT National Poverty Alleviation Day |
MON 23 OCT
Double Ninth Festival
|
TUE 24 OCT Programmer’s Day |
|
TUE 31 OCT Halloween |
November
|
SUN 05 → FRI 10 NOV China International Import EXPO |
|
|
THU 09 NOV National Fire Safety Day |
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SAT 11 NOV Singles’ Day (Double 11) |
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TUE 14 NOV World Diabetes Day |
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THU 23 NOV Thanksgiving |
|
SAT 25 NOV International Day for the Elimination
|
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WED 29 NOV China Dream Day |
December
|
FRI 01 DEC World AIDS Day |
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SUN 03 DEC International Day of Persons with Disabilities |
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TUE 05 DEC International Volunteer Day |
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SAT 09 DEC World Football Day |
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TUE 12 DEC Double Twelve |
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THU 21 DEC World Basketball Day |
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SUN 24 DEC Christmas Eve |
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MON 25 DEC Christmas Day |
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|
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SUN 31 DEC New Year’s Eve |
Like our China Marketing Calendar? Need help with the planning part? KAWO is a comprehensive social media management platform that can streamline your social media efforts. Plan, create and schedule content with your entire team – visit our website to find out how!
