Understand Social Media in China with KAWO’s original reports and in-depth articles
Guides
The Ultimate Introduction to Social Media in China
The Ultimate China Marketing
Social Media Cheatsheet
The Ultimate Guide to WeChat Articles
Latest Blog Post
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Conquering Social Media Content Chaos: How a Global Travel Brand’s China Team Accelerated Approval Times by 80%
“The fast-paced nature of social media can overwhelm even the best teams. KAWO has given us back control and efficiency, empowering our local team to focus on creativity and innovation, not just firefighting. It’s truly unlocked our potential.” Global Travel Brand’s China Marketing Team The campaign launch deadline loomed large. Yet, the high-performing marketing team in China, responsible […]
KAWO’s Blog
- Conquering Social Media Content Chaos: How a Global Travel Brand’s China Team Accelerated Approval Times by 80%
- Even the Finest Wine Needs a Good Salesman: Hoteliers Navigating the New Economic Reality in China
- 小红书上那些爆红的酒店背后藏着营销秘密武器？
- Rising Costs & Fierce Competition: How Hotels Can Win on Social Media in China
- A Brand’s Guide to Mastering Xiaohongshu, Douyin, and WeChat Channels Algorithms
