Resources on Social Media in China

Understand Social Media in China with KAWO’s original reports and in-depth articles

Guides

The Ultimate Introduction to Social Media in China

The Ultimate China Marketing Social Media Cheatsheet

The Ultimate China Marketing
Social Media Cheatsheet

The Ultimate Guide to WeChat Articles

Latest Blog Post

  • A Brand’s Guide to Mastering Xiaohongshu, Douyin, and WeChat Channels Algorithms

    In today’s digital age, social media platforms have become essential tools for brands to connect with their target audience and build a loyal following. However, with the ever-changing algorithms and unique features of each platform, navigating the Chinese social media landscape can be a daunting task. This guide aims to demystify the algorithms of popular Chinese social media platforms – […]


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