Resources on Social Media in China

Understand Social Media in China with KAWO’s original reports and in-depth articles

Guides

The Ultimate Introduction to Social Media in China

The Ultimate China Marketing Social Media Cheatsheet

The Ultimate China Marketing
Social Media Cheatsheet

The Ultimate Guide to WeChat Articles

Latest Blog Post

New Launch Alert: KAWO’s AI MKT Trainee “Kevin” Adds Video Analytics which helps to turn every clip into a data-driven growth engine

KAWO‘s AI Marketing Trainee Kevin Now can do Video Analytics: Discover how KAWO’s upgraded AI intern Kevin delivers 16-dimension video insights for Douyin, Xiaohongshu & more—cut iteration time 40% and lift engagement fast.

Fri 09 Jan 2026
2026 China Marketing Calendar by KAWO Makes Its Grand Debut✨

KAWO’s 2026 Marketing Calendar is the ultimate wall-ready tool for B2B and B2C marketing teams. Featuring a comprehensive 365-day layout with daily note sections, it includes 160+ key marketing milestones across four strategic categories (Critical, Essential, Trending & Periodic) and 24 real-world brand case studies for creative inspiration. Plan your entire year with precision, align cross-functional teams, and capture every growth opportunity. Download the print-ready, high-resolution PDF now.

Tue 23 Dec 2025

KAWO’s Blog

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