Resources on Social Media in China

Understand Social Media in China with KAWO’s original reports and in-depth articles

Guides

The Ultimate Introduction to Social Media in China

The Ultimate China Marketing Social Media Cheatsheet

The Ultimate China Marketing
Social Media Cheatsheet

The Ultimate Guide to WeChat Articles

Latest Blog Post

  • From Chaos to Cohesion: How One Luxury Group Mastered Multi-Brand Social Media KPIs in China

    WeChat, Weibo, Xiaohongshu—each platform is a unique puzzle piece in the vast Chinese social media landscape. For luxury fashion groups, juggling multiple brands across these diverse channels presents a complex challenge. How do you ensure each brand resonates with its target audience while maintaining a cohesive brand identity? How do you track progress, identify opportunities, and make data-driven decisions that elevate your entire […]


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