Resources on Social Media in China

Understand Social Media in China with KAWO’s original reports and in-depth articles

Guides

The Ultimate Introduction to Social Media in China

The Ultimate China Marketing Social Media Cheatsheet

The Ultimate China Marketing
Social Media Cheatsheet

The Ultimate Guide to WeChat Articles

Latest Blog Post

  • What Is a Good WeChat OA Open Rate?

    Many social marketers have the same questions while doing data reports: Is our content more popular than competitors? What’s the best way to measure the performance of brands’ own social media accounts?Although there are plenty of studies and data on the overall open rate of WeChat Official Accounts (OA), specific researches on the open rate […]


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