Understand Social Media in China with KAWO’s original reports and in-depth articles
Guides
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The Ultimate Introduction to Social Media in China
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The Ultimate China Marketing
Social Media Cheatsheet
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The Ultimate Guide to WeChat Articles
Latest Blog Post
KAWO’s Blog
- A Brand’s Guide to Mastering Xiaohongshu, Douyin, and WeChat Channels Algorithms
- 内容营销,从“懂”算法开始:小红书、抖音、微信视频号算法全解析
- How a Chinese Hotel Chain Slashed Third-Party Booking Fees by Using KAWO as a Centralized Social Media Command Center
- From Chaos to Cohesion: How One Luxury Group Mastered Multi-Brand Social Media KPIs in China
- Cracking the WeChat Code: How Global Outdoor Apparel Giant Used Custom Metrics to Skyrocket Engagement