Key Opinion Sales (KOS) refers to sales associates or frontline staff who use their expertise to promote products on social media. Imagine in-store sales associates actively engaging on platforms like TikTok or Instagram—this is the Chinese equivalent, and it’s reshaping the way brands connect with consumers online.
However, KOS marketing is still in its early stages. There are uncertainties about when to use it, its value, how to implement it, and its long-term potential. Should brands invest in KOS now? How to approach it? Who should be responsible?
After months of research and analysis, KAWO releases “The Ultimate Guide to Key Opinion Sales Marketing in China”. This guide details what is KOS marketing and its applications across various social channels:
- The Rise of KOS: Why is KOS emerging now, during an economic downturn and crowded online traffic?
- Understanding KOS: What exactly is KOS, and how brands benefit from it in terms of cost reduction and efficiency?
- Platforms Strategies: Which platforms are best suited for KOS marketing, and how strategies are applied differently across platforms?
- Brand Suitability: What types of brands and industries are most likely to succeed with KOS marketing? What are the practical strategies and challenges involved?
- Scaling with Technology: How can technology help quickly scale and manage KOS marketing?
