Despite WeChat’s incredible growth, engagement on articles published by official accounts has fallen by two thirds in the past 3 years.
WeChat users are bombarded by content and it’s becoming harder for publishers to reach their fans. Working closely with the fine folks at 31Ten together, we invested over 250 hours producing The Ultimate Guide to WeChat Articles 2018.
This year’s guide goes into a greater detail and including completely new sections on mini-programs and simple post types.
