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2024 China Marketing Calendar

Managing a social media content calendar is hard enough, and it just gets more stressful when trying to keep track of all the holidays and marketing events in China.
This is why KAWO put together The Ultimate China Marketing Calendar 2024 to inspire and guide your 2024 marketing plans.

The Ultimate China Marketing Calendar 2024

Here is Your China Marketing Calendar for 2023

January

MON 01 JAN

New Year’s Day

THU 04 JAN

World Braille Day

WED 10 JAN

Chinese People’s Police Day

SUN 14 → SUN 28 JAN

2024 Australian Open Tennis

THU 18 JAN

Laba Festival

FRI 19 → WED 31 JAN

2024 Winter Youth Olympic Games

WED 24 JAN

International Day of Education

TUE 30 → WED 31 JAN

2024 ISU Four Continents Championships

February

THU 01 FEB

2024 Winter Youth Olympic Games

THU 01 → SUN 04 FEB

2024 ISU Four Continents Championships

SUN 04 FEB

Spring Festival Make-up Day
World Cancer Day

FRI 09 → SAT 17 FEB

Spring Festival

WED 14 FEB

Valentine’s Day

SUN 18 FEB

Spring Festival Make-up Day

SAT 24 FEB

Lantern Festival

March

SUN 03 MAR

World Wildlife Day / World Hearing Day

FRI 08 MAR

Women’s Day

MON 11 MAR

Longtaitou Festival

TUE 12 MAR

Arbor Day

THU 14 MAR

White Day / Pi (π) Day

FRI 15 MAR

World Consumer Rights Day

WED 20 MAR

World Oral Health Day

THU 21 MAR

World Sleep Day
World Forest Day

FRI 22 MAR

World Water Day

SAT 23 MAR

World Meteorological Day

April

MON 01 APR

April Fools’ Day

TUE 02 APR

World Autism Awareness Day

THU 04 → Sat 06 APR

Tomb Sweeping

SUN 07 APR

Make-up Day
World Health Day

THU 11 APR

Double Third Festival

SAT 20 APR

U.N. Chinese Language Day

SUN 21 APR

World Creativity & Innovation Day

MON 22 APR

Earth Day

TUE 23 APR

World Book Day

WED 24 APR

China Space Day

Day celebrating the history of
China’s Space Exploration

SUN 28 APR

Make-up Day

TUE 30 APR

International SpankOut Day

May

WED 01 MAY → SUN 05 MAY

Labor Day Holiday

SAT 04 MAY

Youth Day

FRI 10 MAY

China Brand Day
21th Anniversary of Taobao

SAT 11 MAY

May Day Festival Make-up Day

SUN 12 MAY

International Nurse Day

SUN 12 MAY

Mother’s Day

WED 15 MAY

International Day of Families

SAT 18 MAY

International Museum Day

SUN 19 MAY

China Tourism Day

MON 20 MAY

520 “I Love You” Day

TUE 21 MAY

World Day for Cultural Diversity for Dialogue and Development

WED 22 MAY

International Day for Biological Diversity

FRI 31 MAY

World No Smoking Day

June

SAT 01 JUN

Children’s Day

WED 05 JUN

World Environment Day

THU 06 JUN

National Sight Day

FRI 07 → SUN 09 JUN

College Entrance Exam

SAT 08 JUN

World Oceans Day

SAT 08 JUN → MON 10 JUN

Dragon Boat Festival

SUN 16 JUN

Father’s Day

TUE 18 JUN

JD’s 618 Shopping Festival

FRI 21 JUN

International Yoga Day

TUE 25 JUN

National Land Day

July

MON 01 JUL

CPC Founding Day
Handover of Hongkong

WED 17 JUL

World Emoji Day

SAT 20 JUL

International Moon Day

SUN 21 JUL

Ice Cream Day

FRI 26 → WED 31 JUL

Paris 2024 Olympic Games

August

THU 01 AUG

Army Day

THU 01 → SUN 11 AUG

Paris 2024 Olympic Games

THU 08 AUG

International Cat Day
National Fitness Day

SAT 10 AUG

Chinese Valentine’s Day
(Double Seventh Festival / Qixi)

MON 12 AUG

International Left-Handers Day

TUE 13 AUG

International Left-Handers Day

SUN 18 AUG

SUNING 818 Shopping Festival
Ghost Festival

MON 19 AUG

Chinese Doctors’ Day

SAT 26 AUG

International Dog Day

September

SUN 01 SEP

Back to School Day

SUN 08 SEP

International Literacy Day Day

TUE 10 SEP

Teachers’ Day

SAT 14 SEP

Make-up Day

SUN 15 → TUE 17 SEP

Mid-Autumn Festival

TUE 17 SEP

World Cycling Day

FRI 20 SEP

National Tooth Care Day

SAT 21 SEP

Douyin 921 Festival
World Alzheimer’s Day / International Day of Peace

FRI 27 SEP

World Tourism Day

SUN 29 SEP

Make-up Day

October

TUE 01 OCT

National Day

TUE 01 → MON 07 OCT

Golden Week

TUE 08 OCT

National Hypertension Day

WED 09 OCT

World Post Day

THU 10 OCT

World Mental Health Day

FRI 11 OCT

Double Ninth Festival

SAT 12 OCT

Make-up Day

SUN 13 OCT

International Day for Natural Disaster Reduction

TUE 15 OCT

White Cane Safety Day

WED 16 OCT

World Food Day

THU 17 OCT

National Poverty Alleviation Day

SUN 20 OCT

World Statistics Day

THU 24 OCT

Programmer’s Day
United Nations Day

MON 28 OCT

International Animation Day

THU 31 OCT

Halloween

November

TUE 05 → SUN 10 NOV

China International Import EXPO

TUE 05 NOV

World Tsunami Awareness Day

FRI 08 NOV

China Journalists’ Day

SAT 09 NOV

National Fire Safety Day

MON 11 NOV

Singles’ Day (Double 11)

THU 14 NOV

World Diabetes Day

SAT 16 NOV

International Day for Tolerance

MON 25 NOV

International Day for the Elimination
of Violence against Women

THU 28 NOV

Thanksgiving

FRI 29 NOV

China Dream Day

December

SUN 01 DEC

World AIDS Day

TUE 03 DEC

International Day of Persons with Disabilities

THU 05 DEC

International Volunteer Day
World Soil Day

MON 09 DEC

World Football Day

WED 11 DEC

International Mountain Day

THU 12 DEC

Double Twelve

SUN 15 DEC

World Strengthened Immunity Day

FRI 20 DEC

Handover of Macao

SAT 21 DEC

World Basketball Day

TUE 24 DEC

Christmas Eve

WED 25 DEC

Christmas Day

TUE 31 DEC

New Year’s Eve

Like our China Marketing Calendar? Need help with the planning part? KAWO is a comprehensive social media management platform that can streamline your social media efforts. Plan, create and schedule content with your entire team – visit our website to find out how!

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