Managing a social media content calendar is hard enough, and it just gets more stressful when trying to keep track of all the holidays and marketing events in China.
This is why KAWO put together The Ultimate China Marketing Calendar 2024 to inspire and guide your 2024 marketing plans.
Here is Your China Marketing Calendar for 2023
January
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MON 01 JAN New Year’s Day |
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THU 04 JAN World Braille Day |
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WED 10 JAN Chinese People’s Police Day |
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SUN 14 → SUN 28 JAN 2024 Australian Open Tennis |
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THU 18 JAN Laba Festival |
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FRI 19 → WED 31 JAN 2024 Winter Youth Olympic Games |
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WED 24 JAN International Day of Education |
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TUE 30 → WED 31 JAN 2024 ISU Four Continents Championships |
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February
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THU 01 FEB 2024 Winter Youth Olympic Games |
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THU 01 → SUN 04 FEB 2024 ISU Four Continents Championships |
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SUN 04 FEB Spring Festival Make-up Day
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FRI 09 → SAT 17 FEB
Spring Festival
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WED 14 FEB Valentine’s Day |
SUN 18 FEB
Spring Festival Make-up Day
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SAT 24 FEB Lantern Festival |
March
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SUN 03 MAR World Wildlife Day / World Hearing Day |
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FRI 08 MAR Women’s Day |
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MON 11 MAR Longtaitou Festival |
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TUE 12 MAR Arbor Day |
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THU 14 MAR White Day / Pi (π) Day |
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FRI 15 MAR World Consumer Rights Day |
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WED 20 MAR World Oral Health Day |
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THU 21 MAR World Sleep Day
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FRI 22 MAR World Water Day |
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SAT 23 MAR World Meteorological Day |
April
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MON 01 APR April Fools’ Day |
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TUE 02 APR World Autism Awareness Day |
THU 04 → Sat 06 APR
Tomb Sweeping
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SUN 07 APR Make-up Day
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THU 11 APR Double Third Festival |
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SAT 20 APR U.N. Chinese Language Day |
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SUN 21 APR World Creativity & Innovation Day |
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MON 22 APR Earth Day |
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TUE 23 APR World Book Day |
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WED 24 APR China Space Day
Day
celebrating the history of
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SUN 28 APR
Make-up Day
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TUE 30 APR International SpankOut Day |
May
WED 01 MAY → SUN 05 MAY
Labor Day Holiday
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SAT 04 MAY Youth Day |
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FRI 10 MAY China Brand Day
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SAT 11 MAY
May Day Festival Make-up Day
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SUN 12 MAY International Nurse Day |
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SUN 12 MAY Mother’s Day |
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WED 15 MAY International Day of Families |
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SAT 18 MAY International Museum Day |
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SUN 19 MAY China Tourism Day |
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MON 20 MAY 520 “I Love You” Day |
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TUE 21 MAY World Day for Cultural Diversity for Dialogue and Development |
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WED 22 MAY International Day for Biological Diversity |
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FRI 31 MAY World No Smoking Day |
June
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SAT 01 JUN Children’s Day |
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WED 05 JUN World Environment Day |
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THU 06 JUN National Sight Day |
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FRI 07 → SUN 09 JUN College Entrance Exam |
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SAT 08 JUN World Oceans Day |
SAT 08 JUN → MON 10 JUN
Dragon Boat Festival
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SUN 16 JUN Father’s Day |
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TUE 18 JUN JD’s 618 Shopping Festival |
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FRI 21 JUN International Yoga Day |
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TUE 25 JUN National Land Day |
July
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MON 01 JUL CPC Founding Day
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WED 17 JUL World Emoji Day |
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SAT 20 JUL International Moon Day |
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SUN 21 JUL Ice Cream Day |
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FRI 26 → WED 31 JUL Paris 2024 Olympic Games |
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August
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THU 01 AUG Army Day |
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THU 01 → SUN 11 AUG Paris 2024 Olympic Games |
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THU 08 AUG International Cat Day
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SAT 10 AUG Chinese
Valentine’s Day
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MON 12 AUG International Left-Handers Day |
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TUE 13 AUG International Left-Handers Day |
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SUN 18 AUG SUNING 818 Shopping Festival
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MON 19 AUG Chinese Doctors’ Day |
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SAT 26 AUG International Dog Day |
September
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SUN 01 SEP Back to School Day |
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SUN 08 SEP International Literacy Day Day |
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TUE 10 SEP Teachers’ Day |
SAT 14 SEP
Make-up Day
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SUN 15 → TUE 17 SEP Mid-Autumn Festival |
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TUE 17 SEP World Cycling Day |
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FRI 20 SEP National Tooth Care Day |
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SAT 21 SEP Douyin 921 Festival
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FRI 27 SEP World Tourism Day |
SUN 29 SEP
Make-up Day
October
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TUE 01 OCT National Day |
TUE 01 → MON 07 OCT
Golden Week
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TUE 08 OCT National Hypertension Day |
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WED 09 OCT World Post Day |
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THU 10 OCT World Mental Health Day |
FRI 11 OCT
Double Ninth Festival
SAT 12 OCT
Make-up Day
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SUN 13 OCT International Day for Natural Disaster Reduction |
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TUE 15 OCT White Cane Safety Day |
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WED 16 OCT World Food Day |
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THU 17 OCT National Poverty Alleviation Day |
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SUN 20 OCT World Statistics Day |
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THU 24 OCT Programmer’s Day
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MON 28 OCT International Animation Day |
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THU 31 OCT Halloween |
November
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TUE 05 → SUN 10 NOV China International Import EXPO |
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TUE 05 NOV World Tsunami Awareness Day |
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FRI 08 NOV China Journalists’ Day |
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SAT 09 NOV National Fire Safety Day |
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MON 11 NOV Singles’ Day (Double 11) |
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THU 14 NOV World Diabetes Day |
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SAT 16 NOV International Day for Tolerance |
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MON 25 NOV International Day for the Elimination
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THU 28 NOV Thanksgiving |
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FRI 29 NOV China Dream Day |
December
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SUN 01 DEC World AIDS Day |
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TUE 03 DEC International Day of Persons with Disabilities |
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THU 05 DEC International Volunteer Day
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MON 09 DEC World Football Day |
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WED 11 DEC International Mountain Day |
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THU 12 DEC Double Twelve |
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SUN 15 DEC World Strengthened Immunity Day |
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FRI 20 DEC Handover of Macao |
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SAT 21 DEC World Basketball Day |
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TUE 24 DEC Christmas Eve |
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WED 25 DEC Christmas Day |
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TUE 31 DEC New Year’s Eve |
Like our China Marketing Calendar? Need help with the planning part? KAWO is a comprehensive social media management platform that can streamline your social media efforts. Plan, create and schedule content with your entire team – visit our website to find out how!