Having a simplified and optimized workflow is essential for marketing teams to achieve great results. Meet:
![marketing team content designer Katie](https://kawo.com/wp-content/uploads/2022/06/Screen-Shot-2022-06-28-at-2.33.56-PM.png)
Designer
Katie
![Marketing team content copy writer Alex](https://kawo.com/wp-content/uploads/2022/06/Screen-Shot-2022-06-28-at-2.34.15-PM.png)
Copy Writer
Alex
![Brand manager Nina](https://kawo.com/wp-content/uploads/2022/06/Screen-Shot-2022-06-28-at-2.22.50-PM.png)
Brand Manager
Nina
Planning
![Alex and Nina together plan all marketing events & content ahead and record thoughts in the calendar.](https://kawo.com/wp-content/uploads/2022/09/Group-2-7-1024x801.png)
![Alex can draft the content details in the NOTES of the ‘edit post’ section where the thoughts are recorded.](https://kawo.com/wp-content/uploads/2022/09/Group-2-6-1024x790.png)
![Nina can then give feedback in the ‘Pricate comment’ of the ‘edit post’ section after viewing Alex’s draft.](https://kawo.com/wp-content/uploads/2022/09/Group-2-5-1024x801.png)
Editing
![Katie can access Xiumi from the KAWO backend and design the content layout.](https://kawo.com/wp-content/uploads/2022/09/Group-2-8-1024x786.png)
![After finishing her design in Xiumi, Katie can sync all her work to KAWO’s built-in Xiumi Gallery.](https://kawo.com/wp-content/uploads/2022/09/Group-2-9-1024x790.png)
![And then back in KAWO’s ‘edit post’ section, Katie can access Xiumi Gallery to choose the content she wants.](https://kawo.com/wp-content/uploads/2022/09/Group-2-10-1024x786.png)
![After Katie previews and selects the content in XIUMI Gallery, it’s ready to be shared with the team for review.](https://kawo.com/wp-content/uploads/2022/09/Group-2-12-1024x786.png)
Review and Revision
![The marketing team members can drop internal comments and reviews in KAWO editor.](https://kawo.com/wp-content/uploads/2022/09/Group-2-11-1024x786.png)
![Alex can also share the content with KAWO’s mini program to the WeChat group for all the other team members to review.](https://kawo.com/wp-content/uploads/2022/09/Group-2-4-1024x786.png)
![All team members can leave comments in the KAWO mini-program. Comments can be viewed and responded to from the KAWO editor.](https://kawo.com/wp-content/uploads/2022/09/Group-2-3-1024x787.png)
![Alex and Nina can track, select and review all previous versions of the content.](https://kawo.com/wp-content/uploads/2022/09/Group-2-2-1024x786.png)
![Alex and Nina can also compare any versions with each other, and all differences are highlighted.](https://kawo.com/wp-content/uploads/2022/09/Group-2-1024x786.png)
Scheduling and Approval
![Alex and Nina can choose the date as well as the best time to post (smart scheduling supported by AI)](https://kawo.com/wp-content/uploads/2022/09/Group-2-13-1024x786.png)
![Alex and Nina can send the article preview to any team members via WecChat.](https://kawo.com/wp-content/uploads/2022/09/Group-2-14-1024x786.png)
![Finally, Alex or Nina could ask for two-step approval from designated team members.](https://kawo.com/wp-content/uploads/2022/09/Group-2-15-1024x786.png)
Ready to learn more?
Build a better workflow with KAWO!