China Social

What’s New: Highlighting Key China Marketing Moments

🔍 “365 Days” – A Comprehensive View of Your Brand Every Day

The calendar is designed and arranged by month, with a blank space reserved for notes on each day. It offers printing-level precision, suitable for high-quality printing. It can be easily pasted on the wall, eliminating the need for manual flipping. From a global perspective, it allows brand and marketing teams to precisely target marketing efforts to each day.

💡 Excellent marketing cases inspire creative inspiration

Bringing together outstanding cases from 24 B2C and B2B brands at various marketing nodes, this reveals how to effectively convey brand value and social responsibility through clever combinations of festivals and products, enhancing brand recognition and sales conversion. It opens up new ideas and provides inspiration for marketers.

🗓️ Highlight important marketing milestones

The other one of the most exciting features of the 2026 Marketing Calendar is the inclusion of over 160 important marketing milestones, carefully categorized into four distinct groups:

1.Critical Marketing Event
These are the industry-defining events that are expected to drive significant consumer attention and engagement. Think of it as the high-impact moments of the year—moments that can make or break your brand visibility.

e.g. Valentine’s Day, Dragon Boat Festival, National Day

2. Essential Marketing Event
These are crucial dates for brands to align with to ensure they don’t miss out on key audience touchpoints. These events may not be as high-profile as the major events, but they still hold significant value in terms of audience engagement and brand relevance.

e.g. Arbor Day, World Book Day, National Fitness Day

3. Trending Marketing Event
As China’s market continues to evolve rapidly, new and emerging trends are continuously reshaping the landscape. This section of the calendar highlights these budding trends, ensuring marketers stay ahead of the curve and tap into fresh, innovative opportunities.

e.g. World Bicycle Day, China Tourism Day

4. Periodic Marketing Event
Some marketing initiatives require a longer-term focus. This category includes recurring events and seasonal campaigns that may not have a one-off impact but contribute to long-term brand growth and customer loyalty.

e.g. FIFA World Cup 2026, Winter Olympics 

The Calendar provides a valuable tool for planning marketing campaigns in advance, helping you seize every potential growth opportunity in the upcoming new year!

Picture this: You’re the proud owner of a charming boutique hotel nestled in a picturesque lakeside town. The rooms exude warmth and comfort, the service is impeccable, and the restaurant tantalizes taste buds with delectable dishes. Yet, as the old adage goes, “even the finest wine needs a good salesman.” In the face of the challenging economic climate of 2024, the hotel industry is grappling with stagnant room rates and a dwindling flow of guests. Your hotel, unfortunately, isn’t immune to these headwinds.

As you survey the quiet lobby, a question lingers: How can you fill those rooms and boost your bottom line without breaking the bank? How can you make your hotel stand out in the crowded marketplace and capture the hearts of travelers?

The Chinese hotel industry is at a crossroads. While domestic travel is booming and demand is high, hotels are grappling with skyrocketing operational costs and cutthroat competition. As highlighted in a recent NetEase article, even budget hotels are raising prices, making it harder for travelers to find affordable options. Meanwhile, mid-range and luxury hotels are locked in an arms race, offering increasingly lavish amenities and services to stand out.

In today’s digital age, social media platforms have become essential tools for brands to connect with their target audience and build a loyal following. However, with the ever-changing algorithms and unique features of each platform, navigating the Chinese social media landscape can be a daunting task. This guide aims to demystify the algorithms of popular Chinese social media platforms – Xiaohongshu, Douyin, and WeChat Channels – and provide actionable tips for brands to create engaging content that resonates with their audience and boosts follower growth.

WeChat, Weibo, Xiaohongshu—each platform is a unique puzzle piece in the vast Chinese social media landscape. For luxury fashion groups, juggling multiple brands across these diverse channels presents a complex challenge. How do you ensure each brand resonates with its target audience while maintaining a cohesive brand identity? How do you track progress, identify opportunities, and make data-driven decisions that elevate your entire portfolio?

Enter KAWO’s Organization KPIs – a game-changer for fashion powerhouses seeking to streamline their social media strategy and unlock new levels of success.

A Fashion Forward Approach: A Global Luxury Group’s Triumph

Imagine a global luxury fashion group with a constellation of iconic brands under its umbrella. This group was facing a common challenge: managing a multi-brand social media strategy in China’s complex digital ecosystem.