Case Study

Case Study

How a Chinese Hotel Chain Slashed Third-Party Booking Fees by Using KAWO as a Centralized Social Media Command Center

photo: Marten Bjork A prominent hotel chain, boasting a diverse portfolio of over 200 unique properties across China, recognized the power of social media to reach potential guests and drive direct bookings.  However, their reliance on costly third-party platforms...

1 Min Read

Case Study

From Chaos to Cohesion: How One Luxury Group Mastered Multi-Brand Social Media KPIs in China

WeChat, Weibo, Xiaohongshu—each platform is a unique puzzle piece in the vast Chinese social media landscape. For luxury fashion groups, juggling multiple brands across these diverse channels presents a complex challenge. How do you ensure each brand resonates with its target...

1 Min Read

Case Study

Cracking the WeChat Code: How Global Outdoor Apparel Giant Used Custom Metrics to Skyrocket Engagement

KAWO's custom metrics feature provides brand users with more dimensional metrics to deeply analyze content performance and competitor performance. You can flexibly combine and adjust custom metrics according to your own needs.

1 Min Read

Case Study

Tong Digital Prove Transparency is Good for Business

Brands are demanding more data and China insights from their agencies. They don't want to wait for a weekly or monthly update; they want to be able to check progress whenever they wish. Even if they...

1 Min Read