Douyin

Douyin

A Brand’s Guide to Mastering Xiaohongshu, Douyin, and WeChat Channels Algorithms

In today's digital age, social media platforms have become essential tools for brands to connect with their target audience and build a loyal following. However, with the ever-changing algorithms and unique features of each platform, navigating the Chinese social media...

1 Min Read

Douyin

Five Key Metrics that Help Brands Get On Douyin’s Algorithm and Gain More Traffic

According to Statista, with around 57.7 billion yuan in user traffic value, Douyin became the most valuable short video app in China as of June 2023. The platform has over 400M active users daily, of whom...

2 Min Read

Douyin

How to Reach the Untapped Market on Douyin and Kuaishou

In recent years, social media usage and purchasing power of seniors have increased exponentially, yet little effort has been put into studying their needs and behavior changes … This is a missed opportunity for brands across...

1 Min Read