Tue 17 Oct
Five Key Metrics that Help Brands Get On Douyin’s Algorithm and Gain More Traffic
According to Statista, with around 57.7 billion yuan in user traffic value, Douyin became the most valuable short video app in China as of June 2023. The platform has over 400M active users daily, of whom over 250M consume content for more than one hour on a daily basis.
Similar to TikTok, Douyin’s recommendation algorithm is a complex system that combines multiple machine learning techniques to deliver relevant and personalized content to users.
For creators and brands who are seeking to succeed on Douyin, it’s a must to understand the recommendation algorithm, which is “Tag” to “Tag” in essence:
- If you are a user, the types of video content you see on Douyin are determined by your interests described by roughly 150 tags, based on your browsing preferences. As your interests change, Douyin’s algorithm adapts, allowing you to see content that corresponds to your interest tags.
- In the same way, as a creator or brand on Douyin, you will also be attributed to about 150 tags, and the same rule will apply when your content changes.
The next step is quite intuitive. As you may have guessed Douyin will match users’ tags with creators’ tags. Upon matching, the algorithm will determine whether or not to further recommend the content to a wider pool of users. This is all based on the performance data of the content. Douyin evaluates your video before recommending it with the following 5 key metrics: