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Cracking the WeChat Code: How Global Outdoor Apparel Giant Used Custom Metrics to Skyrocket Engagement

KAWO's custom metrics feature provides brand users with more dimensional metrics to deeply analyze content performance and competitor performance. You can flexibly combine and adjust custom metrics according to your own needs.

1 Min Read

WeChat

KAWO Calculated Metrics Explained

Marketers in China often zoom in on “Open Rate” as a vital gauge for WeChat Official account performance. Another common goal? Growing that follower base. While open rate offers insights into your existing followers, it doesn’t...

1 Min Read

WeChat

Swift, Tailored Insights into Your WeChat Content with KAWO’s Calculated Metrics

KAWO Calculated Metrics for WeChat Articles

1 Min Read

WeChat

Sailing the WeChat Seas: Your Definitive Guide to Open and Verify Your WeChat Official Account

Guide to Opening a WeChat Official Account (OA) and Getting it Verified for International Businesses

1 Min Read

WeChat

How to Reach the Untapped Market on WeChat and Channels

In recent years, the open rate for WeChat Official Accounts ("OA") has been declining due to fierce competition for readers' attention. However, this is not the case for accounts with mostly senior followers who tend to...

2 Min Read

WeChat

What Is a Good WeChat OA Open Rate?

Many social marketers have the same questions while doing data reports: Is our content more popular than competitors? What's the best way to measure the performance of brands' own social media accounts? Although there are plenty...

1 Min Read